Brand Identity, Creativity and Being Proactive

This week Emma Sue speaks to Amelia Ayerst. Amelia founded the wonderful textile company Duo Hue during lockdown. After working on the Dyson Electric Car as a CMF designer and the project getting cancelled, she used her redundancy payment to purchase a digital embroidery machine. She shares her inspirational story and her passion for creativity is clear! 

INNOVATION: Creating a unique digital embroidery business after losing a job in the pandemic. 

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Keep up with Amelia’s journey and Duo Duo here: https://duohue.com or on instagram: https://www.instagram.com/duohue/

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