Brand Positioning: the importance of storytelling with Hamish Kilburn

In this insightful conversation on The Hotel Growth Podcast, Adam Hamadache interviews Hamish Kilburn about the evolving landscape of PR in the hospitality industry. Hamish shares his journey from hotel design journalism to PR, emphasising how editorial and PR have merged in the digital age. We discuss the importance of storytelling in brand positioning, how hoteliers can engage with the media, and the shift towards experience-driven travel.