In this episode, Simon Banks, a video strategist with 30 years of experience in the media & video industries and the author of 'How to Get Video Right' - The essential guide to video strategy explains how he helps business owners to get video right and create effective video content to increase sales to grow their business.
He shares that people associate brand with the visual identity, video brand guidelines, how he started his career and the challenges he had in setting up his business. We discuss:
The journey of his career and businessChallenges that he had at the start of his businessHelping business grow with videoVideo brand guidelinesHow to make a video effective by having a plan or strategyVideo as the most effective way of communicatingSimon’s experience of creating his brand and how did he develop itTips for businesses that are trying to get video right What you need to keep in mind when creating video contentLinkedIn - Simon Banks
Twitter - @tallboytweets
Facebook - Tallboy Video Production
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