Brand is fun. It’s at the rock n roll end of the marketing spectrum.
Brand can put you at the front and centre of someones mind.
It can endear and align you with your buyers and it can help to move from customer to champion.
But how do you balance it with demand? How do you turn brand into revenue?
It’s the never-ending argument any marketer will face. How do you justify brand spend - stuff that you may never see a direct ROI from? And when does this stop mattering and the direct return has to come?