Growth is only hard when your business isn't built for it.
Break the Ceiling is the podcast for agencies & consultants who want to break through self-imposed growth ceilings by shirring up their operations and increasing capacity, so they can take their growth from stalled to skyrocket, without working more or hiring the wrong people.
Host Susan Boles sparks new ideas and solutions for all your biggest growth headaches to conquer bottlenecks, ease workflows, and get your business on track to double revenue. Without sacrificing quality of work, client satisfaction or letting any pieces fall through the cracks.
Whether you're interested in back-end business operations, finance & accounting, team management, technology, project management, client management or human resources, we dig into the underlying problems that might actually be the reason you and your business have maxed out on growth.
Learn more at https://scalespark.co/podcast
Leaving Social Media and Re-Investing in Organic Growth with Nathalie Lussier
Social media is a major marketing channel for LOTS of small businesses, and it's an important part of the decision-making process if you're thinking about your own marketing from a perspective of privacy, so I wanted to bring on someone who did go through this evaluation process and implemented their OWN experiment.
- How Nathalie made the decision to drop the pixel and leave Instagram
- What she does instead now and we talk about how to get real, actionable data while still respecting people's privacy AND holding true to her own desire not to support Facebook as a company.
- The projects and ideas that I'm still working on implementing for ScaleSpark when it comes to digital privacy
Why SEO is Well-Suited For Privacy-Focused Marketing with Kim Herrington
Kim has been instrumental in helping me execute my privacy-focused marketing strategy and keeps me up to date on changes in the marketing and digital privacy world.
- What Kim’s done for me behind-the-scenes at ScaleSpark
- Behind the scenes of ScaleSpark's privacy-focused marketing experiment
- Why SEO is the perfect strategy if you're concerned with data privacy in your own marketing
- The big changes coming with Facebook and Instagram and data tracking that we should all know about
Security and Digital Privacy Concerns for Small Businesses with Jessica Robinson
Jessica Robinson is an outsourced Chief Information Security Officer, founder, and CEO of PurePoint International and an expert in data security, cyber risk, and privacy. PurePoint International provides cybersecurity consulting and training for financial services, insurance, and other middle-market global companies with $100M-$500M in revenue.
- Where cybersecurity risks might live in your business
- How to assess the risk of a data breach in your own business
- What steps to take to shore up the security of your business and keep both your AND your clients' information safe
- The biggest concerns around digital privacy and online security for small business owners
Growing a Business With Digital Privacy as a Priority with Paul Jarvis
Paul and his cofounder, Jack Ellis, are two of my go-to experts on both digital privacy AND on the logistics of how to build that ethos into the DNA of your company. It's a core value for them as well, so they have to navigate the balance of promoting, marketing, and growing a company while still staying true to keeping data secure and while being respectful of individual's data AND transparent about what they're doing.
- Why we should care about data privacy—even when we have nothing to hide
- Balancing privacy with marketing and promoting needs of a growing company while still keeping everyone’s data private
- Why I decided to swap Google Analytics for Fathom
- My background in Security Forces for the Air Force and how that informs my approach to safety and security in my business
Make Financial Choices and Business Decisions Based on Your Definition of Success with Brian Plain
Brian helps clients figure out what to do with their finances and helps them figure out a plan to meet their financial goals. A lot of that work means really examining what success means, what enough means, and recognizing that, even with a good financial plan, as soon as you walk out the door with your plan, it'll change. But that doesn't mean you failed.
- How to examine your financial values and create your OWN definition of success and failure when it comes to your financial decisions
- What does "success" look like when it comes to managing your money?
- How to incorporate what we really care about into our financial choices
Making "Enough" in Our Business with Rita Barry
Rita Barry is a certified measurement marketer. She founded her company, a boutique digital marketing optimization consultancy based in the Canadian Rocky Mountains, in 2009. Rita deals with numbers and measuring success all day long and the journey to and through enough has been one she's spent a LOT of time thinking about.
- Step-by-step through the journey to (and past) enough
- What enough means to Rita
- What it looked like pre-enough and what she did to break through and past enough
- How her goals and what she was concerned about changed throughout her journey
- What she does, now that revenue benchmarks don't mean quite as much.