31 min
Brie Olson and Alfred Chang of PacSun on consumer identity, product inclusivity, and digital transformation BRAVE COMMERCE
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- Marketing
Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality.
They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the younger generation as pioneers for the industry's future. Further, they talk about the evolution of social media, including venturing into the metaverse, NFTs, and Roblox. These platforms give consumers more control over their identity and self-expression, which informs commerce.
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality.
They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the younger generation as pioneers for the industry's future. Further, they talk about the evolution of social media, including venturing into the metaverse, NFTs, and Roblox. These platforms give consumers more control over their identity and self-expression, which informs commerce.
Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
31 min