Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
Embracing the power of influence marketing with Jason Falls
We talk about influencer marketing like it’s a hot new trend. That’s not quite right. Celebrity endorsements have been around forever. The difference is that celebrity is defined very differently today. It’s a bit of the wild west and we’ve all heard the horror stories. That’s why many agencies and brands have shied away from influencer marketing. What if you could sidestep the risks while maximizing the credibility and trust that the right influencer can bring to our clients?
How to level up your leadership trust with David Horsager
Trust. It’s always been at the core of running and leading your agency. If our teams don’t trust us, they don’t follow us. If our prospects don’t trust us, they don’t hire us. And if our clients lose trust in us, we lose them. The challenge is how do you know if you’re trusted? You can’t just point blank ask. If an employee doesn’t trust you, they sure as heck aren’t going to say so. And even if you are trusted – how do you level up to an even deeper degree of trust with your team, cli
Don’t let imposter syndrome undermine your agency with Kris Kelso
In the agency space, we have to constantly be reinventing the wheel because everything keeps changing. By the nature of our business, we are always doing something for the first time which, lends itself to having a nagging doubt now and then. In a world where it’s impossible to have all the answers, but also being a leader in an industry where you’re supposed to understand everything, it’s easy to fall victim to imposter syndrome. Fortunately, you are not alone and there are some fixes you can deploy.
Being smart about your agency through the right legal tools with Sharon Toerek
Every week I get an email or three from an agency owner asking me if I have a contract template or some other legal document that they can just copy and use. For a few hundred or thousand dollars – do not put your entire agency at risk. It’s dangerous and short-sighted for an agency to use someone else’s agreement as a template. They need to be built for your agency, your clients and your particulars. The good news is that you can spend a little now to avoid paying a lot down the road.
The importance of masterminds with Drew McLellan
It’s lonely at the top. While that’s a cliché, as agency owners we all know it to be very true. On those days when you’d sell your agency for a nickel, who do you have to confide in? On the flip side – when you land the biggest account in your agency’s history, who can you call who will be as excited as you are?
Passive real estate investment options with Chris Prefontaine
At AMI we preach the idea of building your wealth outside your agency, while you still own your agency. Sadly, many owners leave too much in retained earnings inside the agency and over time, they piddle that money away. Agency owners often ask me about how other agency owners are building a nest egg outside of the shop. Most will consider real estate but rarely do they think about passive real estate investments. I want to make sure we change that!
Wisdom on tap
As the founder and owner of a 'baby' agency just celebrating our first birthday and our first proper employee, I listen to a lot of podcasts about business, sales, entrepreneurship etc but they can be a bit generic or irrelevant to an agency business model. I've found these podcasts an indispensible source of support and ideas that are specific to the challenges that I'm facing already or anticipating as we grow.
Wish I’d found this years ago
As an agency owner this podcast is perfect. Great advice and inspiration specifically tailored to the challenges and opportunities that I deal with every day.