Build Your Maverick Business

Alex Pitt
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Build Your Maverick Business, the podcast for underdog, outlier and renegade entrepreneurs. If you dream of going off on your own and launching your rebel empire but don't know where to start, you're in the right place. We’ll teach you how to use mindset, branding and practical advice to build a killer business and transform your world.

  1. 10/07/2025

    The Success Hangover: Why Hitting Big Goals Can Feel Like a Letdown

    Ever smashed a goal in your business, only to feel… meh? In this episode, I talk about about the weird emptiness that sometimes follows a massive win. From chasing Linkedin followers to multi-million dollar exits that still leave you feeling lost, this one’s for every founder who’s ever whispered “Now what?” when the confetti settled. We’re unpacking:💀 The danger of chasing goals that aren’t really yours💀 Why “enough” is the most rebellious word in business💀 How to design a business that feels good before it looks good on paper💀 And the power of building a life you don’t need a holiday from Whether you’re sprinting toward a milestone or stuck in the aftermath of hitting one, this episode will give you the gut-check you didn’t know you needed. ⁠⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    13 min

  2. 03/07/2025

    The Socially Awkward Guide to One-on-One Networking Calls

    If the words “networking call” make you want to dry-heave into your oat milk latte, you’re not alone. This episode is your ultimate survival guide for the socially awkward, the beautifully bizarre, and the ones who’ve always felt like a bit of a freak in professional spaces. I break down how to show up to one-on-one chats without selling your soul. Learn how to vet the right people, kick off convos without cringing, and leave a lasting impression without sounding like a LinkedIn robot. Perfect for rebels, introverts, and the wonderfully weirdos building something epic on their own terms. ⁠⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    11 min

  3. 26/06/2025

    Your brand is the only constant

    If Slipknot and the Sugababes can teach us anything (yep, really), it’s this: your brand is the only constant that matters. Members change. Products evolve. Shit gets chaotic. But if your brand is strong? People stay loyal. In this episode, I break down how two wildly different bands with revolving doors of members still manage to pack stadiums and sell records, and what that has to do with building a business that lasts. We’ll talk about: Why your offer, team, and even your niche can change—but your brand can’t afford to. The castle metaphor you didn’t know you needed. What Dyson, Apple, and Netflix all have in common with face-painted metalheads and British pop queens. This isn’t just a chat about music. It’s about building something so solid, people would follow you even if you burned it all down and started again. 💀 Whether you’re a founder, creator, or rebellious misfit with a big vision, this one’s for you. ⬛ Tune in, take notes, and remember: your brand is the heartbeat. Protect it at all costs. ⁠⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    11 min

  4. 19/06/2025

    Jack of All Trades? Good. The Power of Generalists in a Specialised World

    Ever felt like your career path looks more like a drunken stumble than a straight line? Same.  This week, I’m unpacking Range by David Epstein, a book that blew my little mind-tank and gave me a whole new perspective on why being “all over the place” is actually your biggest business asset. In this episode, we dig into: 🖤 Why being a generalist is a secret weapon, not a red flag ⬛ The difference between ‘kind’ and ‘wicked’ environments (startups are chaos incarnate) 💀 How your messiest jobs, hobbies, and detours are building strategic muscle you didn’t even know you had If you've bounced from role to role and worried you were just “dicking around,” this one’s for you. Turns out, you’re not lost, you’re custom-built for this entrepreneurial life. Let’s embrace the chaos and own the magic in the mess. ⁠⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    11 min

  5. 12/06/2025

    Track that shit | why ignoring the data is leaving money on the table

    Too many business owners are throwing offers into the void and hoping for the best. No tracking. No metrics. Just vibes. In this episode, I talk about why that approach is... unwise (to put it mildly), and break down exactly what you should be tracking, from website traffic to bounce rates to what your email subscribers are actually doing (or not doing). You don’t need a degree in data science. But if you want to stop pissing in the wind, you do need to start paying attention. I give you the simple metrics to track, how to use them, and how this kind of insight gives you the power to tweak and grow instead of flapping. Track that shit. Then test, tweak, and actually build something that works. ⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    12 min

  6. 05/06/2025

    Get it done | Why an MVP Gets You Closer to Making Cash

    This week, I’m talking about something that stalls more businesses than a dodgy Wi-Fi connection: the obsession with perfection. Tweaking, planning, polishing...and never actually launching. In this episode, I talk about why getting your idea out there fast (even if it’s a bit scrappy) will serve you far better than sitting on it until it’s “just right”. I introduce the concept of the MVP, that’s Minimal Viable Product, and explain why it’s the most powerful tool in your early-stage business arsenal. You’ll hear a bloody great story about the guy who built a billion-dollar shoe company without actually owning any shoes (at first). If you're stuck in the thinking phase, this is your nudge to move. Create. Share. Tweak. Repeat. Perfection can wait. ⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    11 min

  7. 29/05/2025

    How not to suck at Linkedin (for service providers)

    Why the hell are so many people on LinkedIn not telling us what they actually do for a living?! In this episode, I climb back on my soapbox to call out: 💀 Storytelling with no point💀 Oversharing in the name of “authenticity”💀 Sad-fishing and rage-baiting 💀 And the batshit concept that maybe, just maybe, you should make it easy for people to understand what you actually do. Here's a guide for how not to suck at LinkedIn, especially if you’re trying to land clients and not just attention. If you’ve ever read a post and thought “what the fuck did I just read?”, this one’s for you. If you’ve ever worried about showing up online without trauma-dumping your life story, this one’s especially for you. ⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    12 min

  8. 22/05/2025

    Hold their hands | Why you can’t assume your customers know what to do

    Let’s talk user experience. Or in plain English: why your audience is ghosting you before they ever hit 'buy now'.  I tell some supermarket war stories in this week’s episode, and yes—nearly losing an eye to a packet of reduced scotch eggs is relevant. Because what I’ve learned over years of working with founders is this: if people can’t figure out your website, they’re not going to stick around. Not because they’re daft. But because they’re busy, tired, and bombarded with options. This week I cover: 🖤 What self-checkouts and salmon selections taught me about online sales🖤 Why you need to make it stupidly easy to buy from you🖤 Five common UX mistakes that are quietly killing your conversions🖤 How to design your brand like your audience is half-asleep and holding a scotch egg If your people are getting to your site and leaving without buying, you’re probably making them work too hard. Let’s fix it. ⁠⁠⁠⁠⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠⁠

    11 min
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Trailer

5
out of 5
3 Ratings

About

Welcome to Build Your Maverick Business, the podcast for underdog, outlier and renegade entrepreneurs. If you dream of going off on your own and launching your rebel empire but don't know where to start, you're in the right place. We’ll teach you how to use mindset, branding and practical advice to build a killer business and transform your world.

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