BB12- How to Build an Email Newsletter Business with Jack Raines Builders Build

Newsletters are hot right now and as of list week, with the launch of Free Smoke, James, Oren, and Colin are all building email lists in different niches. Selfishly, they had to bring Jack Raines of Young Money onto the pod to talk all things writing, building email lists, and developing relationships for distribution. Jack and YMCMB are on a remarkable trajectory right now so he’s the perfect guest for an inaugural email list deep dive on this topic.

In this post you’ll hear about:

Getting started building a newsletter


Finding your community
Getting your first subscribers
Starting without a big following
Finding relevant eyes for your content

Metrics to keep an eye on


Open rates and CTR
Demographics
Ecomm ready users
Single vs double opt-in

Leveraging relationships


Rubbing shoulders w/ the titans in your space
Contributing to publications for more eyes

When to monetize


Subscription niches vs ad model
When it’s time
How to find advertisers

Pandering to T. Ferriss the god


RT from The God
Being bullet #1 on Five Bullet Friday

As the only truly owned channel for a creator, email isn’t going anywhere and you’ll hear the guys talking about it for years to come.

twitter.com/jack_raines

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