Building A Next-Gen Nutrition Company with James Oliver, the Founder & CEO at Atlas Bar

In this episode, James Oliver, founder, and CEO of Atlas Bar shares his exciting journey in starting his own CPG brand in nutrition.
It is a great story that combines his passion for nutrition, athletic background, and a genuine concern about the impact of food on both the body and the mind.

The Atlas Bar is a unique product because it's the only one in its category that provides functional nutrition that supports both physical and mental health.
James also talks about how he drove Uber and sold knives to raise money, how he started advertising the product to different gyms, the risks, and processes involved with launching the company, and why entrepreneurs have to learn and develop persuasion.

Learn more about James and Atlas Bar;

• Jame's LinkedIn
• Atlas Bar LinkedIn
• Atlas Bar Official Website
• Atlas Bar Facebook
• Atlas Bar Twitter
• Atlas Bar Instagram

Other resources:

• How to Win Friends & Influence People
• The 7 Habits of Highly Effective People
• Shoe Dog: A Memoir by the Creator of Nike

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

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