43 min
Red Bull, Harley Davidson & Peloton: How they Built a Community to Avoid Being a Commodity ft. Lloyed Lobo Building Brand Advocacy
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- Marketing
Brands like Peloton, Harley Davidson, Apple, and Nike all have one thing in common: their undivided focus on communities. Peloton and Nike are focused on making their customers the best they can possibly be, building their health and encouraging them to better themselves. Harley Davidson is focused on bringing people together, forming a kinship between each other. Apple is focused on building their community members’ aspirations. So, with this in mind, how do you want to build your brand community?
Join us in this episode of Building Brand Advocacy, where Paul speaks with Lloyed Lobo, Co-Founder and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth! He is also the Co-Founder of Traction; the Host of his own show, the Traction Podcast; and a member of the Board of Directors at Wishpond.
Together, they discuss the importance of building a community, and how successful brands like Apple and Nike have managed to master the process. They also delve into the current state of marketing in 2023 and how brands can do their best to thrive in the space.
Get Lloyed’s new book on Community Led Growth at FromGrassrootsToGreatness.com
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Lloyed here:
LinkedInBoastTractionTraction PodcastWishpondBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
Brands like Peloton, Harley Davidson, Apple, and Nike all have one thing in common: their undivided focus on communities. Peloton and Nike are focused on making their customers the best they can possibly be, building their health and encouraging them to better themselves. Harley Davidson is focused on bringing people together, forming a kinship between each other. Apple is focused on building their community members’ aspirations. So, with this in mind, how do you want to build your brand community?
Join us in this episode of Building Brand Advocacy, where Paul speaks with Lloyed Lobo, Co-Founder and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth! He is also the Co-Founder of Traction; the Host of his own show, the Traction Podcast; and a member of the Board of Directors at Wishpond.
Together, they discuss the importance of building a community, and how successful brands like Apple and Nike have managed to master the process. They also delve into the current state of marketing in 2023 and how brands can do their best to thrive in the space.
Get Lloyed’s new book on Community Led Growth at FromGrassrootsToGreatness.com
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Lloyed here:
LinkedInBoastTractionTraction PodcastWishpondBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
43 min