56 min
The Reinvention of TOMS: Unleashing Impact As a Purpose-Driven Brand ft Amy Smith Building Brand Advocacy
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- Marketing
The world of purpose-driven brands is a Brand Builder‘s playhouse – it’s where strategy meets informed impact, and controversy dances with conscience.
Today, we’re diving deep into the playbook of mission-led branding with Amy Smith, Chief Strategy & Impact Officer at TOMS. On this episode of Building Brand Advocacy, Paul and Amy tackle the evolution of TOMS from a one-to-one model to a global brand funding accessible mental health care, tracking revenue back to its direct impact, and what it should mean to be a B Corp.
If you’re ready to learn best practice for building better businesses and tackling highly-charged political topics as you do, buckle up. From her work overseeing TOMS’ corporate & social impact strategies, and as a Founding Member of Chief (a private network built to drive more women into leadership positions), Amy really knows it all. Tune in to hear how you rewire the DNA of your brand to achieve purpose-driven excellence in 2023, even if you’re a decade or deeper into the game.
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Amy here:
LinkedInTOMSChiefThe Dinner Party Building Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
The world of purpose-driven brands is a Brand Builder‘s playhouse – it’s where strategy meets informed impact, and controversy dances with conscience.
Today, we’re diving deep into the playbook of mission-led branding with Amy Smith, Chief Strategy & Impact Officer at TOMS. On this episode of Building Brand Advocacy, Paul and Amy tackle the evolution of TOMS from a one-to-one model to a global brand funding accessible mental health care, tracking revenue back to its direct impact, and what it should mean to be a B Corp.
If you’re ready to learn best practice for building better businesses and tackling highly-charged political topics as you do, buckle up. From her work overseeing TOMS’ corporate & social impact strategies, and as a Founding Member of Chief (a private network built to drive more women into leadership positions), Amy really knows it all. Tune in to hear how you rewire the DNA of your brand to achieve purpose-driven excellence in 2023, even if you’re a decade or deeper into the game.
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Amy here:
LinkedInTOMSChiefThe Dinner Party Building Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
56 min