28 min

Bulls and Bears: animal metaphors in business language Word of Mouth

    • Society & Culture

Michael Rosen finds out from journalist Dhruti Shah why there are so many terms relating to animals in the business world. From dragon kings to yak shaving, her aim is to open up these mysterious and sometimes excluding ways of using language to make finance easier for everyone to understand.

Producer Beth O'Dea
Bear Markets and Beyond: A Bestiary of Business Terms is by Dhruti Shah and Dominic Bailey.

Michael Rosen finds out from journalist Dhruti Shah why there are so many terms relating to animals in the business world. From dragon kings to yak shaving, her aim is to open up these mysterious and sometimes excluding ways of using language to make finance easier for everyone to understand.

Producer Beth O'Dea
Bear Markets and Beyond: A Bestiary of Business Terms is by Dhruti Shah and Dominic Bailey.

28 min

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