Business Breakthrough for Animal Therapists

Nicola from NKC Equestrian Training
  • 5.0 (2)
  • EDUCATION
  • UPDATED WEEKLY

Join your host Nicola Kinnard-Comedie, business and mindset coach to equine practitioners as she dives into strategies to help you grow your business as an animal therapist. Expect powerful shifts in your mindset and quick easy to action ideas that will take your business to the next level.

  1. 1 MAY

    Stop Selling Your Modality: Create Offers That Serve You and Your Clients

    Over the past few weeks, I’ve been running business strategy calls following my Client Attraction Masterclass. And one thing really stood out—so many talented equine and canine practitioners are selling the wrong thing. They’re either stuck in a high-volume model that doesn’t serve them, or they’re trying to sell their modality instead of what clients actually want. Most practitioners market what they do—massage, physio, energy work. But clients don’t buy modalities. They buy results. When you focus on your method, you make your marketing harder. When you focus on the outcome, everything becomes clearer and easier. The real shift is moving from: “This is what I do” → “This is the result I create.” This is where your unique essence comes in—your experience, your approach, and how you work with both animals and owners. Listen to discover how to apply this to your business including:  Leading with results, not your modality Packaging your work into clear, outcome-based offers Move away from volume and toward higher-value services Own what makes your approach different When you sell a solution instead of a service, client attraction becomes easier, sales feel more natural, and your business starts to flow. If you’re ready to go deeper into this and start making more consistent sales in your business, come and join my Confident Pricing & Packages for Equine & Canine Practitioners Masterclass where I'll show you how to adjust your prices, and create new packages to increase your revenue in the next 30 days as an equine or canine therapist. Register at the link below

    13 min

  2. 24 APR

    Business is a journey

    Business is a journey, it's an exciting process of personal and professional growth.  In this week's podcast, I'll be talking you through how typical growth looks like for most practitioners working through six phases, and what the business journey really is.  It's a process of becoming. It's a process of trust. It's a process of course correcting. And it's a process of shedding.  Shedding layers and beliefs that no longer serve you.  Your business journey is unique just like you. On a journey, you get to enjoy it, and invite you to lean into enjoying your business journey more, and step out of comparison. You get to choose whether this is a path you want to walk alone, or a path where you’d like guidance- because you can take this business journey alone, or you can walk in a group with a guide. Let someone else lead the way, being with others on their own journey- and that is exactly what the Expert Academy can offer.  I am your guide, I'll provide the map and lead the way, and you'll be surrounded by like-minded equine and canine practitioners who want to help more animals, who are coming together to work on themselves, on their mindset, on their beliefs, on their relationship with money, and on business strategy, all with the aim of serving more animals. If this feels like a journey that you would like to be supported in, then I want you to check out the details of The Expert Academy. Our next cohort closes 30th April. The Expert Academy - applications are now open

    21 min

  3. 17 APR

    Why people are ghosting you or not booking you as an animal therapist

    In this week’s episode I unpack the reasons that people say no (or don’t say yes), and why you might experience clients ghosting you, and more importantly what to do about it. There’s three core objections that people have when it comes making a purchase Lack of understanding about the offer or don’t understand how it can help themTime- either it’s not the right time for them, or they think it will take up too much timeMoney- they don’t understand the value of the service/ offer, or haven’t prioritised money to solve this problem.  Ultimately people aren’t ready to solve a problem until they reach their lowest point - or their ‘oh sh*t moment’ and your marketing needs to reach them when they are ready. You can influence this time line by letting your marketing do the heavy lifting, and handling these objections.  If you’re experiencing people ghosting you then it’s most likely due to a lack of structured journey in your business, whereby you turn an inquiry or interest into a dream client, and you might be not meeting people where they are.  Building a reliable prospect journey (to turn messages/ interest into a dream repeat client) is key to having a sustainable business, as is having a clear process for attracting clients.  If you’re still relying on word of mouth for clients this is not a  method of client attraction that is predictable, or one that you can control. It’s random when someone recommends you, which is why you need other tools in your marketing toolbox.  If you’re ready to fill the gaps that you have in your marketing, come and join us inside The Expert Academy and learn how to do this, with a coaching program designed exclusively for equine and canine practitioners. It’s not general marketing, it’s a proven formula that has helped over 200 therapists around the world to double, triple and even six x their income.  The Expert Academy

    25 min

  4. 2 APR

    Stop Chasing External Validation

    Have you ever felt the need to ask for approval, check that your friend, partner or clients think your new package or offer is a good idea, or felt a bit low when you weren’t receiving likes or praise from clients or social media?  I think we’ve all been there- craving and chasing the need for external validation.  BUT there is another way to operate- one where you feel good enough, trust yourself and your instincts, believe in yourself and don’t need the likes and praise.  In this week’s podcast episode I’m looking at how you can feel more self-resourced as an equine or canine practitioner, both in your clinical work, and leading your business forward.  Listen to discover insights on: Imposter Syndrome and breaking this storyThe identity of Confidence and how you can utilise this todayHow social media behaviour is changing and that silent lurkers still become clients As ever I’d love you to take action and implement the suggestions in the week’s short sharp episode. Being able to validate yourself is one of the best feelings you can gift yourself, both personally and professionally.

    17 min

  5. 27 MAR

    Setting Prices and Overcoming Pricing Blocks in Business

    This week’s podcast episode is all about how to set prices, and (possibly more importantly) overcoming pricing blocks and fears in business.  I run through two approaches to pricing: the traditional method of researching competitors' prices versus my preferred approach of deciding on desired income first and then building value around that amount. It is important to calculate true costs including fixed and variable expenses, tax considerations, and ensuring the financial investment matches the time and energy commitment required from clients.  The second part of the podcast covers specific reframing techniques for addressing negative thoughts about pricing increases, including questioning the accuracy of limiting beliefs, identifying where those beliefs originated, and installing new positive beliefs about charging appropriate rates.  I would encourage all practitioners to visualize successfully implementing higher prices while maintaining confidence and security in their pricing decisions to make any upgrades or changes to prices easy.

    20 min

  6. 13 MAR

    Making Decisions in Business

    Running a business means you’re constantly making decisions. Some are small and straightforward. Others feel heavy — the kind that keep you awake at night. Maybe it’s raising your prices.Letting a difficult client go.Hiring help or getting supportChanging direction in your business.Or stepping into a bigger version of the practice you want to build. And the truth is, the ability to make decisions confidently is one of the biggest differences between businesses that stay stuck and those that grow. Why Decision-Making Is Important In Business As an equine or canine practitioner you are highly trained clinically, but no one teaches you how to make business decisions. So what often happens is: we delay decisions we overthink them we ask everyone else what they think or we wait until the situation forces the decision for us Indecision is still a decision. Why Decision Making Can Feel Hard Most difficult business decisions aren’t actually about strategy. They’re about identity and fear. Questions like: What will people think? What if I get it wrong? What if clients leave? What if it doesn’t work? These are completely normal thoughts. But if you allow them to drive your decision-making, you end up protecting your current situation instead of building the business you want. How to Make Decisions Here’s three ways to approach a difficult decision Imagine the version of you whose business is already working the way you want. They have their dream clients Their diary is full with the work they enjoy Their business is sustainable What decision would that version of you make? 2. Is This Decision Moving Me Forward or Keeping Me Safe? Some decisions keep you safe/ stuck, and others move you forward. For example- keeping prices low might feel safe, but it’s not moving your business forward. 3. What’s the Cost of Not Deciding? We often focus on the risk of making a decision. But we rarely think about the cost of staying where we are. For example: continuing with draining clients undercharging for your services avoiding marketing or visibility not developing your expertise further Over time, these decisions quietly limit the growth of your business. Sometimes the bigger risk is not acting at all. You need to be able to make decisions and trust yourself in business, and that starts with an identity shift.  Progress and Decision Making are linked! Remember you don’t need to make perfect decisions, just ones that are aligned with where you want your business to go.

    20 min

  7. 9 MAR

    Position Yourself As An Expert

    Many equine and canine practitioners struggle to grow their businesses not because they lack skill, but because they haven’t positioned themselves as the expert in their field. Expert positioning isn’t about ego or claiming to know everything. It’s about making it clear who you help, how you help them, and why people should trust you. Here are three simple steps to start positioning yourself as an expert. 1. Decide and Claim You can’t be known for everything. The first step is deciding what you want to be known for and clearly claiming that space. This might be: Equine rehabilitation Performance dog conditioning Behavioural issues in working dogs Post-injury return-to-sport programmes Senior dog mobility When you try to appeal to everyone, people struggle to understand what you actually do. But when you clearly claim an area of expertise, referrals become easier, people remember you,  and trust grows faster Ask yourself: What problems do I solve best? What cases do I enjoy most? What do people already come to me for? Then start communicating that focus consistently. 2. Beliefs You will need to strengthen some beliefs, release limiting ones, and take on new beliefs around your expert status- this will make step 3 much easier.  Your beliefs shape your action taking, marketing and how you run your practice: For example, you might believe: You have the skills for today My work changes lives I have enough knowledge to get started 3. Showcase Your Expert Status Many brilliant practitioners stay invisible because they don’t share what they know. Showcasing your expertise can be simple: Share case studies Guest teaching  Podcast guesting Writing articles  Social media takeovers Joint lives Messaging and positioning of your content  It’s important to show how you think and how you help. Over time, this builds: credibility trust authority When people repeatedly see your insights, they begin to view you as the go-to professional in your area. Remember You don’t become known as an expert by waiting. You become known by deciding your space, sharing what you believe, and consistently showing your expertise. When you do this well, your reputation starts working for you — and your business grows as a result. Want Help Building Your Expert Position? The doors to The Expert Academy are currently closed for this cohort. But if you’d like to be the first to hear when the next round opens, you can join the waitlist. Simply email [nicola@nkcequestrian.com] or DM on Facebook or Instagram the word “WAITLIST” and I’ll make sure you’re notified when enrolment opens again.

    25 min

  8. 2 MAR

    Welcoming Veterinary Referrals Into Your Business

    It doesn’t matter if you support dogs or horses, gaining referrals from vets in your area is super helpful, but most practitioners find this really hard.  In this week’s podcast I’ll be diving into the EXACT steps you need for veterinary referrals:  Clarity - who  Value - what are you going to offer?  Remove resistance  Reach out and invite Re-engage Remove more resistance  If you’d like to fill your diary or schedule and gain new clients then you need to be inside The Expert Academy. This powerful 12 week coaching program kicks off 9th March, and this is where you will learn how to market your services, create new offers, and build a rock solid mindset so that you no longer doubt yourself or overthink.  Join us here https://expertacadmey.nkcequestrian.com/

    20 min
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About

Join your host Nicola Kinnard-Comedie, business and mindset coach to equine practitioners as she dives into strategies to help you grow your business as an animal therapist. Expect powerful shifts in your mindset and quick easy to action ideas that will take your business to the next level.

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