Business Economics and Finance Cranfield University

60 seconds with Gary Cundill – Shareholder Influence

Professor Joe Nellis looks the forces that are driving the global economy in the aftermath of the global financial crisis

Dr John Glen discusses the tournament, the impact on the Brazilian economy, the sponsorship, and finally gives his prediction of the winners.

The field of Corporate Finance has developed into a fairly complex one from its origins focussed on a company's business and financial needs (financing, risk management, capitalization and budgeting). Corporate Financial Strategy provides a critical introduction to the field and in doing so shows how organizations' financial strategies can be aligned with their overall business strategies.

Mark Baker is looking at how product ranges are built within a global branded business how to better performance manage that process - taking into account the various influencing factors.

Global trends are likely to have a substantial effect on businesses in the long-term. What are these trends and what action should managers take in response? Why it is important to tackle such issues now and not leave the future to take care of itself.