Helping coaches, trainers, gym owners, and entrepreneurs in the fitness and wellbeing space grow their business. With a mix of expert guests, candid stories from founders, and my own insights, this is a great place to hear stories, learn how to think like a CEO, and navigate through the fitness industry.
How to be a great Personal Trainer - with Gunnar Peterson
How to be a great Personal Trainer!
Today I'm joined by the fitness legend, Gunnar Peterson. Gunnar is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar was formerly the Los Angeles Lakers’ Director of Strength and Endurance. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques. With over 28 years in the fitness industry, Gunnar’s got many insights and tips to help Coaches stay focused on what's important.
Gunnar is one of the many coaches I have looked up to over the years. The world of Celebrity Training is a fickle place and he has stayed relevant and humble throughout.
In today's conversation, we discuss his story, his habits and his ethos as a Coach. If you're a Personal Trainer or Strength & Conditioning Coach - then I think you'll enjoy this one.
This is Episode 008 of the Business School Podcast.
To listen to all podcast episodes please visit Spotify/iTunes and search for Business School Podcast with Dan Roberts, or go to www.danrobertsgroup.com/podcasts
Writing a Book - with Leanne Maskell
Today I chat with Leane Maskell, the former International Model and Author of two books and an ADHD Coach.
In this fun conversation, we discuss how to write a book and get it published. We also chat about ADHD, organisation, Instagram, podcasts, having an entrepreneurial mindset and the concept of being a bit scared but doing it anyway!
Leanne's latest book, "ADHA, an A-Z" is out now in all good book shops.
Available to listen on all Podcast channels or via www.danrobertsgroup.com/podcasts
Also available to watch on YouTube @DanRobertsTV
How coaches can use Video - with Richard Playfair
Video is a powerful way for fitness businesses/coaches to connect with their audience and build their brand. Since the start of the pandemic, this is more true than ever. Today I chat with Richard Playfair, owner of Sweatlife Films, a leading video production company for the UK fitness industry, whose clients include Les Mills, UK Active, Beachbody and many boutique gyms and successful Personal Trainers.
Richard shares a wide array of practical tips for behind and in front of the camera, we also discuss branding, content creation for social media, websites, building video-based products, marketing strategies, branding and more.
If you run a modern business, are an expert who wants to have a stronger brand and more sales... today's podcast will be useful for you.
p.s All episodes of the Business School Podcast are also available on all podcast platforms and on youtube at DanRoberts/TV
Gym Design with Cuoco Black
My guest today is the renowned Gym Designer Cuoco Black
A former faculty member of the New York School of Interior Design, Black advocates for the development of conceptual and theatrical gym models that dominate consumer attention in any fitness marketplace. Cuocopromotes an ideal that fitness facilities must embrace design attributes that embrace luxury, telegraph fitness, motivate fitness consumers to exercise; and most importantly, amplify the brand.
In today's chat why and how you should make your facility gym stand out and discuss the effects design had on both brand and on commercial success.
You can follow Cuoco at @ gymdesigner on Instagram
How to be a customer-centric brand
Having a customer-centric business will help you waste less time marketing badly, get more sales, build a brand quickly and make your company more fun to work for.
In today's episode in look at the 4 key areas. After listening you will look at the way you use social media, design products, create policies and write ads in a new way.
I place added attention to the’ heroes journey' - a reminder for all of us that when we communicate we should not be the hero, but our customers are the heroes in their own story. The better we can help them feel this way through our products and services the more our marketing and sales efforts will hit home, the more our customers will become our sales team and the better brands we shall have.
I finish the episode with a little challenge..
Becoming a Celebrity Trainer. With Ashley Borden
Ashley Borden has over 40,000 hours of experience as a coach and is one of the USA's most recognised and respected personal trainers.
She has toured with Christina Aguilera been the trainer to Ryan Gosling, Mandy Moore, Rummer Willis, Jeremey Piven, Nick Swisher, UFC champ Matt Hughs and countless others. Most recently she was one of the stars of the TV show, Revenge Body with Klow Kardashian, and is an author, fitness entrepreneur and mentor to many Personal Trainers.
In today's show we discuss working with celebrities, boundaries, safety, contracts, travel, strategy, business models, mindset and both share a bunch of stories!
Ashley is very candid and gives many practical insights. If you are a trainer, you will get a ton of value from listening to today's conversation.
Video available at www.danrobertsgroup.com