Carlsberg's Nikola Maravic and Jamie Holtum - Creating an Elegant Revolution

Global Marketing Director of Carlsberg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how they've connected the dots between the elegance of the 1664 brand and the worlds of design, art and fashion. 

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