E.40 Henry Sether Co-Founder of Misfits; The UK's Fastest Growing Health and Wellness Brand Catch Ups In My Kitchen

This week I am joined by Henry Sether Co-Founder of Misfits to discuss how the company has grown so rapidly in under three years. 

Misfits is best known for it's delicious protein bars which combine the nutritious with the indulgent in order to create a bar which not only tastes incredible but provides so many functional benefits too. Misfits also have a protein powder and protein cereal range. 

Henry Co-founded the Original MissFits (as in Miss-Fit) in 2017 but then pivoted in January 2020 to the Misfits Health we know and love today. 

This is such an interesting episode about a fantastic brand and a fantastic product which is loved by so many across the world.

The topics we discuss:
- Henry's journey to Misfits
- The difference between MissFit Original and Misfit 
- The huge growth that Misfit's have undergone in 2 years to becoming a transatlantic brand
- The power of influencers
- The competition in the space
- The post pandemic consumer and what they look for 
- Power of Protein
- Henry's diet
- Plant-based in general 



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