31 min
Catherine Dutton, Vice President of EMEA Marketing at Pegasystems, shares her insights on how to make marketing your business' most valuable asset. The Insiders
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- Marketing
On episode 15 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine welcome marketing expert Catherine Dutton (Vice President of EMEA Marketing) from Pegasystems.
Catherine shares how qualifying and nurturing leads appropriately can win more customers and drive growth. She also discusses:
Why it's important to be a data-driven storytellerThe skills marketers need to add business valueHow measuring the impact of marketing can drive alignment and growth
"Marketers need to be flexible, adaptable, and think more strategically, alongside being able to use insight and analysis to inform your conversations both internally and externally."
On episode 15 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine welcome marketing expert Catherine Dutton (Vice President of EMEA Marketing) from Pegasystems.
Catherine shares how qualifying and nurturing leads appropriately can win more customers and drive growth. She also discusses:
Why it's important to be a data-driven storytellerThe skills marketers need to add business valueHow measuring the impact of marketing can drive alignment and growth
"Marketers need to be flexible, adaptable, and think more strategically, alongside being able to use insight and analysis to inform your conversations both internally and externally."
31 min