Changing wood to change the world The Conscious Communicator

Accys is an Aim-listed company that uses chemistry, technology and other wizardry to turn wood into a durable product that can replace other less environmentally friendly building materials. With so much focus on emissions from the built environment sector, Accys has an important role to play. Chatting to group director of marketing and communications George Neel, however, it becomes apparent that being ‘green’ is not enough. He talks about the challenges of building a business that has its p...