Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy.

Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. In this episode, we covered:

• Why marketers can’t afford to sleep on mobile-first indexing
• How Passage-based ranking will impact how we create content
• The best opportunities to claim more real estate in SERPs (spoiler: it’s not blue links)
• How to start future-proofing your SEO strategy today

Resources:

We covered A LOT of topics on this episode, so here’s some more content to feast on.

• Want to go deep on Entity Understanding and Mobile-First Crawling? Then Cindy has a five part series that covers pretty much everything. Start with part one.
• Watch Cindy’s webinar on Mobile-First Indexing and The Story Your Data Isn’t Telling You.
• Get the full lowdown on Passage-based ranking.
• Learn how mobile-first indexing impacted local businesses when it first rolled out.