37 min
Clean Beauty in China with Lisa Shiqi Yu Tracing the Trend, A TONG Podcast
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- Society & Culture
It’s the world’s largest market for clean beauty, so it’s no surprise that in China, both foreign and domestic brands are adapting and evolving in a bid to appeal to a new segment of increasingly conscious consumers. Largely driven by millennial and Gen-Z consumers, the growing movement is presenting an opportunity for beauty brands to reposition themselves as more than simply effective skincare, but standing for a more important purpose.
In this episode we’re joined by Lisa Shiqi Yi founder of GENLAB, a brand incubator specialising in emerging beauty brands, as we delve under the skin of the most important shift in the Chinese beauty landscape.
It’s the world’s largest market for clean beauty, so it’s no surprise that in China, both foreign and domestic brands are adapting and evolving in a bid to appeal to a new segment of increasingly conscious consumers. Largely driven by millennial and Gen-Z consumers, the growing movement is presenting an opportunity for beauty brands to reposition themselves as more than simply effective skincare, but standing for a more important purpose.
In this episode we’re joined by Lisa Shiqi Yi founder of GENLAB, a brand incubator specialising in emerging beauty brands, as we delve under the skin of the most important shift in the Chinese beauty landscape.
37 min