Closing the loyalty gap in your business with Shep Hyken

In this episode we spoke with Shep Hyken, New York Times and Wall Street Journal bestselling author, on how brands can start closing the loyalty gap in their business. 

During our discussion, Shep highlights the difference between a repeat customer and a loyal customer, how brands can better understand their customers' buying patterns and strategies to turn more one time purchasers into loyal fans. 

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