5 episodes

A study of the principles and strategies of direct and interactive marketing communication, including the writing and design of direct mail, telemarketing scripts, direct-response advertising, and digital media.

COMS356 - Direct Marketing Communication Liberty University

    • Business

A study of the principles and strategies of direct and interactive marketing communication, including the writing and design of direct mail, telemarketing scripts, direct-response advertising, and digital media.

    Introduction to Direct Marketing

    Introduction to Direct Marketing

    • 17 min
    Benefit Bubba

    Benefit Bubba

    • 22 min
    Cross the Finish Line

    Cross the Finish Line

    • 19 min
    How Does that Grab Ya

    How Does that Grab Ya

    • 11 min
    You & Me & Love

    You & Me & Love

    • 9 min

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