Confessions of a B2B Marketer | B2B Marketing & Demand Generation Tom Hunt

It’s 10:20 am on the 8th of September in 2011, Bryan Helmig sends Wade Foster a text with a business idea... 📱

They team up with the third cofounder Mike Knoop, take this idea and to build out the Zapier MVP during the first annual Colombia Startup Weekend. They chose the name Zapier as the domain was available and has “API” in the middle 🤓

Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. 📈

9 years, 2,000 integrations and $50m in annual revenue later and anyone who is anyone in the #SaaS… integrates with Zapier. 💸

How?

This episode of Confessions of a B2B Marketer explains 🤓

In this episode of Confessions of a B2B Marketer, I'm joined by Raul Kaevand of Instantly. We get Raul to share everything he knows about cold email. We cover: how to select a niche, find leads, craft messages with unique angles, add limits for each domain or account for monitoring data from multiple campaigns, personalize emails, and how many emails the Instantly team are currently sending per day for their campaigns.

In this episode of Confessions of a B2B Marketer, Tom shares insights on the income report of Fame, bCast, and Abney, three successful businesses that achieved remarkable growth since October 2022. Tom explores the strategies these companies used to achieve their success, such as vertical integration, cost reduction, and offering better services at lower costs. Additionally, Tom discusses some of the latest industry innovations, including McKinsey Solutions, HockeyStack's AI-powered features, Fame's coaching package, and Abney & bCast software tools.

In this episode of Confessions of a B2B Marketer, I'm joined by Arvid Kahl of FeedbackPanda. We get Arvid to share his journey building FeedbackPanda (an automation tool for online English teachers), how he established relationships with customers, implemented referral schemes and created a template library for growth.

In this episode of Confessions of a B2B Marketer, I jumped on The Giraffe Social Media Podcast hosted by Chloe Belchamber. Chloe and I explain how businesses can repurpose podcast content to create engaging social media content, the benefits of podcasting for B2B companies, offer tips on repurposing content based on objectives, and provides out-of-the-box content ideas. I also address the value of capturing video, and the evergreen nature of repurposed podcast content, and identify social media platforms where podcasting thrives. I conclude with recommendations for making podcasting as smooth as possible.

In this episode of Confessions of a B2B Marketer, I'm joined by Jared Robin of RevGenius. We get Jared to share his journey from an inside sales rep to a field sales rep and discuss the importance of community-led growth. He provides advice on how to drive growth through community, dark social, and build a community that actually engages.