40 episodes

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

Content Is Your Business MouthMedia Network

    • Business

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

    Author/Speaker/Producer Brant Pinvidic - You Only Need Three Minutes

    Author/Speaker/Producer Brant Pinvidic - You Only Need Three Minutes

    How much time do you really need to make an effective pitch? What is content, really? How do you get inside someone's head when formulating a marketing strategy? These are just a few topics author, speaker, and producer Brant Pindivic  (author of "The 3-Minute Rule") covers as he wows host Ritesh Gupta and guest host Marc Raco  (MouthMedia Network) with insights related to how to convey everything of value about a business, product, or service, clearly, concisely, and accurately in three minutes or less---and the psychology behind that. An amazing look into the nature of effective content, and a conversation which can effect change.

    • 54 min
    Kevin Perlmutter of Limbic Brand Evolution - Sparking Brand Desire

    Kevin Perlmutter of Limbic Brand Evolution - Sparking Brand Desire

    Can a behavioral science approach and insights enable brands to create stronger connections with the people they want to reach, tap into emotional motivations, understand what makes people tick, understand non-conscious needs and desires, address cognitive biases, focus on how they want people to feel, and increase a desire for their products and services? Kevin Perlmutter, founder of Limbic Brand Evolution, offers insights into what's possible, and how brands can go "next-level" on behavioral science.

    • 40 min
    John McCarus of Content Ink - What's Next

    John McCarus of Content Ink - What's Next

    Being a connector and promoter of key players, projects and events that advance the digital content marketplace is a key role to play as the world of content evolves. John McCarus, Founder of Content Ink, consultant, executive recruiter and connector for digital media companies & brands, lends some pretty large wisdom a focus on what’s next.

    • 42 min
    Katherine Barna of Hello Alfred - The Role of Content in Connected Hospitality

    Katherine Barna of Hello Alfred - The Role of Content in Connected Hospitality

    Imagine a time-expanding, space-creating home-operating system for your life. Content is integrated into human-centered technology combined with hands-on hospitality to create the home of the future and redefine modern city living. Head of Communications & Brand Katherine Barna shares how this may be the future of city living, and how Hello Alfred is thinking about the role of content in that reality.

     

    • 1 hr 7 min
    Andrew Fitzgerald of Hearst TV - Storytelling in a Distributed Digital Landscape

    Andrew Fitzgerald of Hearst TV - Storytelling in a Distributed Digital Landscape

    What thinking and insight does the former Director of Curation for Twitter bring as Chief Digital Content Officer for Hearst TV? Hearst is a leading global, diversified media, information and services company with more than 360 businesses including Hearst TV (a national multimedia company with operations serving nearly three dozen U.S. cities, reaching one out of every five U.S. households, and delivering  local and national news, weather, information, sports and entertainment programming via every available content-delivery platform). Andrew Fitzgerald leads digital content efforts across Hearst Television's local stations and central teams, and he joins the show in a wide ranging and useful conversation.

    • 49 min
    Dylan Hattem of DS Projects - Inspiring Action with Visual Content

    Dylan Hattem of DS Projects - Inspiring Action with Visual Content

    Visual content & advertising has been flipped on its head. An industry that was once ruled by the top holding companies has opened its gates to modern-day creators who produce authentic visuals, original imagery & localized stories for the most respected brands in the world. DS Projects is bringing this vision to the likes of adidas, Budweiser, Fila, Foot Locker & Governors Ball Music Festival, by navigating the new landscape of creatives --  those who are leading the future of advertising. Founder/CEO Dylan Hattem shares the ongoing mission to work with major brands who are looking to be agile, produce high-quality content, and require authentic + original imagery, all to inspire action and unlock new audiences.

    • 41 min

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