43 episodes

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

Content Lab Liz Murphy

    • Marketing

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

    Top SEO best practices for content marketers in 2020

    Top SEO best practices for content marketers in 2020

    There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this year?

    • 32 min
    Merry Christmas from Content Lab

    Merry Christmas from Content Lab

    A little treat from John and Liz on Christmas morning.

    • 2 min
    Academic writing vs human content marketing writing

    Academic writing vs human content marketing writing

    Humanity and personality are how you become memorable and stand out from your competitors in content. But how do you undo years of reflexive mental programming to not express individuality or personality in your writing? 

    • 36 min
    How to write an irresistible blog introduction

    How to write an irresistible blog introduction

    If you're a content marketer, this is a must-listen episode! Say goodbye to writer's block, as Liz Moorehead shares the precise formulas she uses to craft swoon-worthy blog post introductions every single time.

    • 31 min
    Showing vs. telling in content marketing

    Showing vs. telling in content marketing

    No matter what type of content you’re creating, generalities are the kiss of death. You need to show instead of tell. But what do we mean by that?

    • 27 min
    How to give feedback on a bad draft

    How to give feedback on a bad draft

    I've put my cohost, John Becker, in the hot seat this week to answer this very question. If you were to ask anyone at IMPACT what it's like to work with John as an editor, you'll hear nothing but glowing reviews.

    "Honestly, he makes me a better writer."

    "I love, love, love working with John!"

    "I can't thank John enough for helping me!"

    If you want to get feedback like John does, even when he has to get a little more heavy-handed with his virtual red pen, this episode is for you.

    • 31 min

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