Day 11 of our Yulekit 12 days of Christmas. Daniel and Ciaran share some of their favourite conversion rate optimisation tools and resources. Pay careful attention. We believe this episode and the advice it contains could make a radical difference to the results you all deliver over the next 12 months if you follow the advice and learning we recommend. Best of all the advice and the resources we are directing you to are free so you really have nothing to loose.