213 episodes

Let's nerd out where writing, psychology, and business success overlap!

On this show, we look at how to ethically apply psychological principles of persuasion.

You'll learn compelling copy tips to improve your writing of all lengths for biz.

And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.

Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.

~ Click subscribe to get a new show each week!

Copy That Pops: Writing Tips and Psychology Hacks for Business Laura Petersen, M.A.E.D.

    • Marketing
    • 5.0, 3 Ratings

Let's nerd out where writing, psychology, and business success overlap!

On this show, we look at how to ethically apply psychological principles of persuasion.

You'll learn compelling copy tips to improve your writing of all lengths for biz.

And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.

Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.

~ Click subscribe to get a new show each week!

    211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

    211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

    Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. 
    Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue.
     
    A Few Highlights from This Podcast:
    - Starts first business as a language school in Mexico with wife (who used to be his Spanish teacher)...but then swine flu hits…and it forces them to go online, which leads to huge growth (got over 4 million visits in 2019)
    - Shares a lot of personal information on your site and podcast questions...why? Psychologically what is the reason?
    - Tips for coming up with a name for your business
    - 4 steps (plus a bonus 5th step!) for his proven content amplification process
    1) Research
    2) Create great content
    3) Amplify on social media
    4) Ranking and linkbacks
    - Resources named: UberSuggest and Ahrefs.com
    - Advice on writing emails that get people to agree to link back to your content
    - What’s a realistic timeframe for all this to work and snowball? Answer may surprise you.
    - And be sure to book a free, no pressure call or jump on a live training to get help implementing what you learned. This is so valuable!

     
    Our Guest
    Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure online businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe, and other top publications.
    In his free time, Ray is a part-time sword fighter.
    Learn More:
    LiveLingua.com
    InfiniteUpcycle.com
    Anomalous Educator Podcast
     
    Great Quotes
    “The advantage of us not needing to grow is one that a lot of people overlook. They look at it as a business. You grow, grow, grow, just for the sake of growth, and sometimes if you're happy where you are, I don't know if you're making a hundred thousand dollars a year, were you really that much happier making 120.” -Ray Blakney “Bookstores are making a comeback in the United States. Those like little niche corner shops where you used to go and read books, Barnes and Nobles, you know the big ones are going bankrupt, people want that personalized thing where you can go in and you know the seller or the seller knows you. It's like: -You know, a new book just came in that I know you would love because you, this is the kind of book that you read.” -Ray Blakney “I think a lot about names and people ask me a lot about names cause it was all about like copywriting and words and it can be really tough, but it's great to know, one you can change it, two its kind of like no one cares how much you know until they know how much you care that sort of phrase, it's like no one cares about the name of your business, they care about the results they're going to get for them or how you're going to make them feel in doing the interaction. So focusing more on that and less on the names.” Laura Petersen “So you really need to know yourself first and then write some content that is around that, we find that that's the base for creating any great piece of content is that there is a point to it, your personality is included and you know what you're trying to say in that content.” -Ray Blakney “Even if you sell 20 copies to 20 people who really need it, you did something good and you never know where those relationships could go, it can just completely snowball in a way you can't anticipate. But let's not worry about trying to please everyone and be this massive overnight success.” - Laura Petersen
    Take Action Now!
    Amazon Bestselling Book Wo

    • 52 min
    210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

    210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

    Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!
    This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks.
    I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time!
     
    A Few Highlights from This Podcast:
    [05:45] - [5:00] : Alli kicks off call + Laura intro and why books matter
     
    [12:22] : Tamar intro about the book she's work on
    …vulnerable stories
    …4 chapters so far
    …afraid bc of ego to dig into
    …wants the word “hope” in there
    Finding Hope
    Acceptance
     
    [15:54] : Larry Roberts
    …1+1=Podcast
    …wrote it in 20 days
    …got emotional
    …Scrivener
    …bringing wife on the journey
    …how to start a VA business
    …Readily Random podcast
    …recovered alcoholic
     
    ]23:47] : Nancy Foote
    …¾ done about classroom management (33 years teaching)…how to get kids on your side
    …struggling bc had another book calling at her!
    …started on second book too
    …works at literary conferences part-time
    …"when I teach, I tell stories about my life"
    …Coca-Cola Hot Pants
    …Paul Harvey
    …Zero G with Mark Kelly astronaut
    …Parkinson’s, two kinds of breast cancer,
    …"how can you be so positive and upbeat?"
    …baseball with Nolan Ryan
    …Writing 6-word sentences…loving writing it…like poetry
    …shoulder surgery
    …Imposter Syndrome Monster
     
    [37:06] : Christopher Centri
    …astronomy and space science
    …struggling with things online
    …in another part of New York state
    …Mars + search for extraterrestrial life
    …Lunar Mysteries
    …Thinkific, Teachable, …wants courses
    …near Lake Erie + wine + science presentations
     
    [48:37] : Hazel Englander
    …loves wine too
    …listens to CTP!
    …model all over the world
    …famous boyfriend…backstage rock and roll parties
    …not sure about sharing bc of kids, husband, and haters
    …Queen, Sir Elton John, etc — should I name names?
    …should I have a publisher or self-publish?
    ...Tim Ferriss and Nick Kokonas podcast: https://tim.blog/2018/10/18/nick-kokonas
    They compare notes about the somewhat slimy similarities between the music and publishing industries. [timestamp: 2:26:02]
    On the Hembergers and The Alinea Project, and the upcoming Aviary Book being released independently. [timestamp: 2:41:23]
     
    Free Facebook Group for Authors
    CopyThatPops.com/facebook
     
    More Info On the 14-Week Group Program starting on Monday, May 25th
    CopyThatPops.com/14weeks
    *Past clients of Laura’s, ping her for super discount if you want to join us too (Laura@CopyThatPops.com)
     
     
    Take Action Now!
    14 Week Group Bestselling Book Program with LaptopLaura and Allison Melody
    To access full show notes click here.

    • 1 hr 16 min
    **Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More**

    **Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More**

    Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!
    On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks!
    Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-marketing...to launching...to hitting #1 on Amazon...and more!
    You deserve to be an author.
    Let's do this together.
    If you are ready to say goodbye to overwhelming analysis paralysis and achieve your authorship goals with a fun, small group of like-minded entrepreneurs...this is your shot.
    So join us for a FREE brunch to hear ALL THE DETAILS!

    More info and zoom link in this Facebook event page:
    https://www.facebook.com/events/720142385464799

    • 3 min
    209: Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business

    209: Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business

    UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!
    Facebook Post where you can write and share your thoughts:
    We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself!
    But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out...
    HOW IT HURTS
    You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it."
    You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it."
    SO, YOUR PERCEPTION IS SKEWED
    The truth actually is that you are just hanging out with go-getters.
    Most people do NOT start podcasts, write books, or speak on stage.
    Most people consume but do not create.
    Most people overthink but do not take action.
    And, more and more -- did I mention MORE? -- people are coming online every single day looking for the solutions you offer. Looking for YOUR style of speaking or writing. YOUR examples and lessons learned. YOUR wacky humor or calm speaking voice.
    HOW TO FIX
    So, I would never advise hanging out with losers to combat this misperception and get you back to reality. The side effects would be too negative.
    The recipe simply is to recognize where you are. You are in a GREAT place if this post resonates with you.
    You have a great crew around you. Keep it up. Just because your buds are rockin' it does NOT mean there isn't space and a huge -- and increasing -- demand for your unique twist and style. Audit your thoughts, audit your feelings...and reframe. Do the thing. You know what it is. Do it.  
    FEEDBACK
    Agree with me? Disagree? Did this help at all?
    Let's dialogue!
     
    Take Action Now on Your Bestselling Book!
    TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)]  Click here to access full show notes.

    • 3 min
    208: No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter

    208: No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter

    No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).
     
    It's like mad libs on crack. For business.
     
    You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button.
     
    Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way.
     
    I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too.
     
    Try it out for free with a Headline Script Generator here:
     
    PODCAST EPISODE BONUS:

    Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile. 💕🤣
     
    Then, check out Funnel Scripts...they have a free training on the landing page...and let me know if you try it out!
     
    Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)]  
    Click here to access full show notes.

    • 10 min
    207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard

    207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard

    Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).
     
    This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19.
     
    Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too.
     
    A Few Highlights from This Podcast:
     
    - Blog Outpost Group
    - Single Mommy Tribe Group
    - How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings
    - Book: Stay at Home Single Mom: Writing Your Way to Your Happy Ending 
    - How Kimberlee went from the financial industry to writing screenplays, business plans, blogs, ghostwritten books, and more (and how you can too)
    - What is the rate you can charge for your writing (and should you do it by hour, by word, by project?)
    - Tips to get your priorities and strategy clear
    - The biggest mistake to avoid as a freelance writer
    - Kimberlee answers the question many have, "Should I do work for free or reduced price in the beginning as I build my writing samples, network, and client base?"
     
    Our Guest
     
     
    Kimberlee Leonard is the author of Stay At Home Single Mom: Writing Your Way to Your Happy Ending which takes readers on her journey behind establishing herself as a freelance writer so she could stay home with her toddler when faced with a divorce. 
     
    She is the founder of The Single Mommy Tribe where she helps mentor and support other moms faced with the decision of staying home with the kids or going back to the workforce and The Blog Out Post where she coaches bloggers and writers on how to create a second income to replace their first.
     
    Great Quotes
    “It’s about setting your priorities so you meet your goals, otherwise you’re always struggling with mom guilt.” - Kimberlee Leonard
    “Don’t be afraid to have a little bit of an edge of who you are.” - Kimberlee Leonard
    “'I don’t know what we’re gonna write if I’m a plumber?' And I said, 'Well then you write about all the DIY things somebody in their house is gonna do because I guarantee they’re still gonna need a plumber after they do that.” - Kimberlee Leonard
     

    Take Action Now!
     
    Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs]  
     
    To access full show notes on making money as a writer from home, please click here.

    • 46 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Sdot1984 ,

Laura Laptop is awesome

I've come across this podcast and I'm pleasantly surprised. The host, Laptop Laura (love that name) can help you leverage content that you already have or inspire you to create more. Listen to T.R.A.C.K. method episode. Had no idea about Kindle Normalised Pages. Very interesting stuff. The podcast is very well produced.

Tim808 ,

Laura knows her copywriting

This is a really good show about copywriting and anything to do with book publishing.

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