38 min

Create A Website Content Strategy And Get Help Making New Content For Your Site - 046 Local SEO Tactics and Digital Marketing Strategies

    • Marketing

Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts!
What You’ll Learn
You must do keyword research to identify the proper phrases to target and incorporate into your content Write pages that answer common questions your customers are asking When you type pages, use the tone of talking to the customer directly Determine the frequency you can stick to for how often to put out new content Determine the size of the page (how many words needed) depending on the market and niche you are in Use in-sourcing to delegate content creation to people on your team Use outsourcing to hire freelancers or specialists to help with content creation For a long term solution to outsourcing you can consider adding a Virtual Assistant Check with colleges to see if you can work with an intern to develop content for you View show notes and all links on the show page at https://www.localseotactics.com/create-a-website-content-strategy-and-get-help-making-new-content-for-your-site/

Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts!
What You’ll Learn
You must do keyword research to identify the proper phrases to target and incorporate into your content Write pages that answer common questions your customers are asking When you type pages, use the tone of talking to the customer directly Determine the frequency you can stick to for how often to put out new content Determine the size of the page (how many words needed) depending on the market and niche you are in Use in-sourcing to delegate content creation to people on your team Use outsourcing to hire freelancers or specialists to help with content creation For a long term solution to outsourcing you can consider adding a Virtual Assistant Check with colleges to see if you can work with an intern to develop content for you View show notes and all links on the show page at https://www.localseotactics.com/create-a-website-content-strategy-and-get-help-making-new-content-for-your-site/

38 min

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