In this episode we were joined by Peter Cohan, author of the book, Great Demo! Peter founded Great Demo! in 2003 to address the challenge of bringing a method for consistent success to the process of creating and delivering software demonstrations. Prior to this Peter enjoyed over 20 years in senior management, business development, sales and marketing roles. This episode is one not to be missed if you want to gain practical advice on how to deliver better product demonstrations to your customers.