10 episodes

Are you sick and tired of commuting to a job you hate?



...going to boring meetings you don't really need to do?



...having an unreasonable boss?



...doing busy work you're overqualified for?



...not having your pay tied to your real performance?



Do you want these things to continue for the next 10, 20, or 40 years?



In the Cubicle Liberation Podcast, we seek to LIBERATE you from your need to sit in a cubicle for 40 years of your life.



Cubicle work is NOT how life is supposed to be lived...



At least if you want to live a full and happy life you can be satisfied with.



Joshua Fletcher and David Hood have managed to escape the Cubicle life and are on a MISSION to help others do the same!



Subscribe, Download, and Enjoy!

Cubicle Liberation Podcast Cubicle Liberation Podcast

    • Careers

Are you sick and tired of commuting to a job you hate?



...going to boring meetings you don't really need to do?



...having an unreasonable boss?



...doing busy work you're overqualified for?



...not having your pay tied to your real performance?



Do you want these things to continue for the next 10, 20, or 40 years?



In the Cubicle Liberation Podcast, we seek to LIBERATE you from your need to sit in a cubicle for 40 years of your life.



Cubicle work is NOT how life is supposed to be lived...



At least if you want to live a full and happy life you can be satisfied with.



Joshua Fletcher and David Hood have managed to escape the Cubicle life and are on a MISSION to help others do the same!



Subscribe, Download, and Enjoy!

    Episode 33 How We Get Big SEO Clients

    Episode 33 How We Get Big SEO Clients

    *

    How We Close Big SEO Client Deals



    *

    Fletch…



    *

    $6500/m recurring



    *

    15 yo daughter…where start?



    *

    building skills/aptitudes



    *

    capability of fulfillment



    *

    communication







    *

    building SEO distinctions







    *

    harder to close big deals vs small deals?



    *

    not necessarily harder…but…potentially more work & longer sales cycle



    *

    $10k/m…$100k fat check…



    *

    …board of directors



    *

    additional benefits — big vs small



    *

    hidden costs — big vs small













    *

    Vision & Justification [link]



    *

    SEO can grow biz



    *

    SEO traffic value estimators



    *

    Ahrefs traffic value











    *

    Positioning



    *

    how do they view you/your brand/SEO



    *

    inbound vs outbound



    *

    brand positioning



    *

    personal positioning



    *

    Fletch upwork…



    *

    Trusted Advisor…



    *

    Give value…







    *

    SEO positioning

    • 51 min
    Episode 32 — Top 3 tips for Ranking in Google Maps 2020-2021

    Episode 32 — Top 3 tips for Ranking in Google Maps 2020-2021

    *

    Why important



    *





    *

    • 36 min
    Episode 31 — Decision Making Processes for When to Go and When to Stay

    Episode 31 — Decision Making Processes for When to Go and When to Stay

    * Still in a cubicle…or thinking of pivoting your business

    * when to make the decision to go for it?

    * when do you stay?

    * FOMO/shiny object protection

    * more than just good vs bad info products/business tools

    * more than just best path vs all other paths

    * give you some tools/strategies/perspectives…a framework for decision making on choosing paths

    * Starting place…

    * not fully won yet…

    * Framework

    * Start where you are…

    * Ask big picture questions



    * really dig deep…

    * follow the threads…

    * be honest with yourself about what YOU want

    * not what your parents or your friends or your spouse wants…

    * Check in with big questions at least once a year or so…

    * sometimes your answers change

    * Run scenarios through the different tools/perspectives/strategies

    * compare different new paths

    * use current path

    * compare specific aspects

    * metaphor: house hunting — 4 br vs 5 br

    * $$$ vs $$

    * sample big picture questions

    * how do you know what’s true vs false vs unknown?

    * BIG: confirmation bias

    * how do you know what’s important?

    * covered by other questions and points in this pod

    * Importance brainstorming — priorities

    * how do you know what’s good?



    * comes from happiness

    * pleasure vs happiness

    * how do you figure out what you want?

    * do you want the right things?

    * what do you really want in life?

    * what should you want in life?

    * how do you want to measure your life?

    * what’s truly important to you?

    * when are you happy?

    * what makes you fulfilled?

    * potential path analysis perspectives/tools/strategies

    * run by big questions

    * minimum thresholds

    * kids

    * future projection

    * current path

    * new path

    * trends analysis [link]

    * new challenges

    * Fletch trail work — audio books

    * autonomy/freedom

    * focus

    * narrowed…

    * long term…

    * mind works on 1 thing at a time…

    * meeting/exceeding thresholds…

    * true cost analysis

    * cost/benefit analysis

    * growth queue building and maintaining

    * commitment to never ending personal development

    * Take single steps

    * can seem overwhelming…

    * break big task sets into smaller task sets…

    * …not an exhaustive list

    * meh list

    * previous experiences…

    * “natural” inclinations

    * skills vs abilities

    *

    * examples

    * David

    * leaving job

    * projecting well into the future

    * not meandering enough

    * why want to leave job?

    * autonomy

    * bad boss

    * busy work

    * felt like I was getting dumber

    * why SEO?

    * very interested

    * saw long term value of SEO

    * Dallas SEO Geek

    * saw high search volume

    * narrow service focus decision

    * specialist vs generalist

    * vs comprehensivist

    * business vs personal

    * started off as a generalist…

    * DDD/info biz

    * Jim Rohn…study, practice, teach

    * 2014…

    * noticed some things not getting talked about that I had direct experience with

    * “successful” experiences — $140k…

    * info off and on…

    * selling to 1 audience, not my own

    * going beyond OMG, bad taste

    * 2018 OMG live, Kevin David

    * $1k product…cost/benefit

    * down moment for client biz

    * finally committed long term

    * Fletch

    * Fletch’s start

    * why pivot/change course?

    * OMG?

    * market business

    * SUV vs providing for family

    * paid for access to people who were making money

    • 1 hr 41 min
    Episode 30 The Massive Impact of Recognizing Trends Properly

    Episode 30 The Massive Impact of Recognizing Trends Properly

    *

    Recognizing Trends To Avoid big mistakes & Gain ____



    *

    Avoid Massive Mistakes By More Accurately Identifying Trends-



    *

    missing a trend, vs being wrong about one







    *

    Instead, Ride the Wave of a True Positive Trend



    *

    Can get really hurt by falsely identifying a trend…



    *

    much worse than missing a correct trend







    *

    Can really gain a lot by correctly identifying a trend



    *

    Open Loops:  Some of the topics we have mapped to cover



    *

    COVID biz ops



    *

    Stock Market



    *

    Fletch studied economics in grad school



    *

    Environmental/ecological







    *

    False straight lines…



    *

    Short term vs long term trends



    *

    What is a trend?











    *

    *

    What actually is a trend?



    *

    Looking at why people make decisions



    *

    Economists look at historical data and come up with reasons why that data happened



    *

    to potentially model future events



    *

    Real Estate projections in California







    *

    Right way to ID a trend…



    *

    understand what is driving us



    *

    looking at the many contextual factors







    *

    ID what is driving…



    *

    Context that points to avoiding/going after a trend



    *

    Money is a huge frame of context







    *

    stock market



    *

    Bitcoin/crypto



    *

    Why is Bitcoin valuable?



    *

    Will Bitcoin continue to grow?



    *

    Does block chain have real, practical, and unique value







    *

    History



    *

    False long term trends…



    *

    tulip bulb bubble



    *

    Half truth long term trends



    *

    Internet bubble







    *

    Bubbles create irrational behavior — on the up & down







    *

    Climate change



    *

    C02 trends



    *

    https://climate.nasa.gov/climate_resources/24/graphic-the-relentless-rise-of-carbon-dioxide/







    *

    true cost of things



    *

    suddenness of change



    *

    live in a box example







    *

    COVID-19



    *

    fear trend(s)



    *

    curiosity or gratitude







    *

    co-factors



    *

    …a lotta money changing hands



    *

    which will drive behavior







    *

    biz



    *

    hospitals



    *

    work from home



    *

    zoom



    *

    web cams











    *

    personal



    *

    short term vs long term







    *

    https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=fidget%20spinner



    *

    linear vs non-linear



    *

    short term vs long term



    *

    brainz

    • 1 hr 19 min
    Episode 29 The Cubicle Liberation Journey of Glen Ingram

    Episode 29 The Cubicle Liberation Journey of Glen Ingram

    *

    Intro…



    *

    quick about



    *

    Las Vegas & Hungtington, CA



    *

    used to live in Nebraska







    *

    Plug current work



    *

    web accessibility — services & training



    *

    SEO







    *

    weba11y.net



    *

    and FB page











    *

    Story



    *

    Born in Omaha, NE



    *

    Moved to Branson/Springfield, MO



    *

    Went to school at U of Nebraska



    *

    accounting



    *

    wanted to be a lawyer at 1st…



    *

    realized didn’t want to be an account or an attorney



    *

    quit school







    *

    Served in Gulf war



    *

    Navy reserves







    *

    took a job at a courier company…



    *

    created his own courier company — a couple of years



    *

    sold to partners







    *

    Transportation industry…



    *

    Sales…



    *

    phone book company sales ~2002



    *

    stupid job that paid a lot of money



    *

    migrated into digital marketing











    *

    started aggressively learning



    *

    2012/2013



    *

    went on his own with his agency



    *

    started off selling just SEO



    *

    got into website biz







    *

    sold by walking around Omaha



    *

    networking







    *

    started selling on the side



    *

    set small sales goals



    *

    made $97k in 5 months during 1st calendar year







    *

    recently/right now…



    *

    what clients are good/bad for him?



    *

    fired a few clients



    *

    much happier







    *

    gets new clients:



    *

    word of mouth referrals



    *

    email outreach



    *

    cold calls















    *

    Typical day



    *

    no typical day



    *

    lots of variablity







    *

    If you had to start all over…



    *

    future plans



    *

    Outro



    *

    weba11y.net



    *

    Thank you!









     

    • 1 hr 8 min
    Epidose 28 Thriving During the COVID-19 Pandemic -- Biz Tips Fletch David April 3rd 2020

    Epidose 28 Thriving During the COVID-19 Pandemic -- Biz Tips Fletch David April 3rd 2020

    Thriving during Corona Virus





    *

    Mindset



    *

    Opportunistic vs Taking Advantage vs Price Gouging



    *

    Free vs selling







    *

    mindset changed forever



    *

    depression like effect







    *

    going to get better…



    *

    How Can I…? vs Can I…?



    *

    get over the threshold



    *

    set priorities











    *

    Netflixing vs …



    *

    Active recreation vs passive recreation



    *

    …Personal Development



    *

    E vs E ratio



    *

    Tension relieving vs goal achieving











    *

    Parenting



    *

    “remote” school







    *

    Social



    *

    Parents game night



    *

    Zoom hangout for 5 hours



    *

    Zoom happy hour



    *

    Contact old friends — Zoom party







    *

    *

    Business



    *

    CARES act



    *

    done



    *

    applications are out…money will start hitting accounts 4/3/20



    *

    $10k for biz owners



    *

    $$ to continue paying employees



    *

    go to sba.gov



    *

    easiest form











    *

    Client SEO ___



    *

    Fletch’s Accessibility product



    *

    websites are deemed a place of public accomodation



    *

    American’s with Disabilities Act



    *

    tax credit for doing this + CARES act



    *

    weba11y.net











    *

    Biz is changed forever…



    *

    Kids: Piano, Violin, Ballet



    *

    My old TXN job



    *

    Implications…



    *

    biz that support work from home











    *

    Info Biz++++



    *

    trends.google.com



    *

    Fletch selling



    *

    Tax credits…







    *

    David selling







    *

    People start to realize…



    *

    Force contextual conditions…



    *

    Discipline

    • 1 hr

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