Customer Led Innovation With Shantanu Srivastava

Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.

In this episode we discuss:

• The risks and benefits of evolving a brand
• Customer led innovation
• Making innovation work inside a company
• How challenger brands see innovation v mega brands
• Innovating inside a start up
• Humans v AI in research

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.