27 episodes
Adventures in Local Marketing BrightLocal
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- Business
'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'.
In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring.
No fluff.
No unjustified hype.
No gimmicks or flash-in-the-pan tactics.
Just great conversations with the brightest minds in local marketing.
A BrightLocal Podcast.
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Julian Hooks On Staying People-first in an SEO-obsessed World
In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.
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David Mihm on the State of Multi-location GBP Management
In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.
Listen to learn:
Why bulk verification can be such a struggle for enterprise businesses
The best approach to managing local SEO between HQ and branch levels
A two-level training framework for local SEO and enterprise businesses
The value of third-party vendors in highlighting the importance of local SEO
What's next for schema and GBP Posts
When we should be expecting Google to launch SGE, and what it might look like -
Steve Wiideman on Navigating Big Brand Local SEO
In response to BrightLocal's Brand Beacon Report 2024 findings, this episode sees us speak to enterprise SEO expert Steve Wiideman about all things multi-location SEO.
In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands. -
Stefan Somborac on The Life and Times of a Google Product Expert
In this episode, we speak to Google Business Profile Platinum Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!)
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Crystal Carter on Powerful Applications of Schema Markup
Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema, including why it's not as scary as you think it is, how to validate your schema and which tools to use, and the most impassioned episode of 'Room 404' yet!
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Mike Blumenthal on What Google's Past Can Teach Us About Its Future
In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.
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