Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection Sima Vasa

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.







Key Takeaways:







(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.







(13:49) Comparing age groups uncovers critical differences in language.







(17:25) Understanding the relevance of context in language and how it influences consumer interactions and behaviors.







(21:45) The importance of guiding clients through integrating new technology and ensuring they derive value from data and solutions.







(35:48) As technology becomes mainstream, there’s a need to balance cutting-edge solutions with basic, user-friendly applications to accommodate varying customer needs.







Resources Mentioned:







Relative Insight















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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.







Sima and Matt discuss:







- The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.







- Generational changes that signal a greater willingness to implement digital tools. 







- How failure to evolve is often the result of current leaders’ resistance to change.







- How AI will continue to shape the industry in new ways as technology improves.







- How to maintain research integrity and methodological fundamentals while also allowing space for industry evolution.







Matt’s startup experience demonstrates the delicate balancing act that current industry leaders must perform, avoiding the bleeding edge of innovation without being perceived as falling behind.







Resources







- Suzy







- Infinity Squared







- Infinity Squared - LinkedIn















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.







Key Takeaways:







(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.







(12:22) How younger generations show greater willingness to use digital tools.







(13:25) Doing the right thing and why it means making tough decisions without reward.







(15:21) When products are free, users’ data is the product.







(20:01) Why weaknesses in the anonymity of location data require solutions.







(24:32) Deploying a system to remove all data of users potentially underage.







(27:06) Why Francesco’s platform allows clients to customize analytics while protecting privacy.







(30:04) Handling location data remains challenging and expensive.







Resources Mentioned:







Spectus















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







#Analytics #MA #Data #Strategy #Innovation  #Acquisitions #MRX

On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.







During their conversation, Basel and Sima discuss:







- Using data to uncover needs in the market to better cater products and services to a particular niche.







- The lessons Basel and his team learned from their first failed startup, and how that experience helped build User Interviews.







- How finding the right survey respondents, rather than using a random sample, can provide more substantive and relevant data.







- Why AI is an aid to finding human respondents rather than a threat to human-centric data.







- The potential for growth in the data research industry.







Basel and his team’s journey is an excellent case study of both the power of data in the present as well as the industry’s future trajectory.







Resources Mentioned:







- User Interviews







- Infinity Squared







- Infinity Squared - LinkedIn















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.







Sima and Dr. Bouarfa discuss the following:







- How different business models can leverage new technologies to either improve or harm society.







- Why transparency in AI development and implementation is essential to maintaining consumer protections.







- How aligning the incentives of regulatory bodies and technology developers can create natural safeguards against harmful business models. 







- The neutral nature of technology and the potential it holds for both positive and negative implementation.







Dr. Bouarfa’s work puts her on the frontier of technological development and gives her a unique insight into the future of data acquisition and consumer privacy as new AI tools are rolled out.







- OKRA.ai







- Oxford Internet Institute







- Sima Vasa







- Infinity Squared







- Infinity Squared - LinkedIn















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions

On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior.







In their conversation, Thomas and Sima discuss:







- How a public methodology can build consumer trust in the data acquisition industry.







- The intersection of data science and neuroscience in building predictive AI models.







- The differences between a predictive AI model and a generative AI model.







- Divergences between data sets collected in a lab setting and data sets gathered in real-world situations.







- Limits on what current AI technology is capable of, and the possible limits of future AI tools.







- Ideal use cases for designers and marketers using different kinds of AI tools.







Although the technology is still evolving, the methodology Thomas’ organization is using to push predictive AI forward holds a world of possibilities for data scientists and digital marketers.







- Neurons 







- Sima Vasa







- Infinity Squared







- Infinity Squared - LinkedIn















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions