32 min
David Carmichael of Avanade and Fran Brosan The Seven Deadly Sins of B2B Marketing
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- Careers
David Carmichael, Executive, Global Solutions and Industry Marketing at the Accenture-Microsoft joint venture Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy.
See omnystudio.com/listener for privacy information.
David Carmichael, Executive, Global Solutions and Industry Marketing at the Accenture-Microsoft joint venture Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy.
See omnystudio.com/listener for privacy information.
32 min