David Hieatt of Hiut Denim Co Love Business with Alan Wick

A new company making jeans in Wales? We explored the extraordinary story behind how David Hiett got his town, Cardigan in Wales, making jeans again, with the launch of his successful business, Hiut Denim. It sounds like it should be made into a film!

It was fascinating discussing David’s extensive experience as we delved into his thoughts around:


How storytelling can make such a difference to a business and brand.
The power of purpose driven brands.
How having a clear purpose makes you strong.
What to look out for when you take investors on board.
The most important sales tool.
How to deal with a crisis and avoid defeat.
Understanding the culture of a business and its impact.