Winning Over Your C-Suite: Demonstrating Marketing's Value Demand Decoded: Marketing Podcast | Demand Generation & Digital Marketing

Demonstrating the value of marketing to senior leaders is a common and frustrating challenge. In this episode of demand decoded, we explore the challenges that marketers face when it comes to demonstrating their value to top-level executives. Our speakers discuss strategies for overcoming these obstacles and making a compelling case for marketing's importance within the organization. Hear practical tips on learning and speaking the language of other C-suite members, aligning metrics...