As buyers continue to place less trust in traditional marketing approaches, they increasingly turn to the advice and recommendations of their connections and peers.
To adapt to this evolving consumer behaviour, forward-thinking brands embrace community building to establish powerful brand connections.
In this episode of Demand Decoded, we’re joined by Katie Ray, an experienced B2B community expert.
Together with Katie, we explore the strategies and insights necessary to construct a high-impact B2B community that drives tangible business outcomes.
Resources:
- Join the DEMAND community
- Connect with Dan on LinkedIn
- Connect with Katie on LinkedIn
Watch all episodes on YouTube
Join future episodes live on LinkedIn
Information
- Show
- FrequencyUpdated weekly
- Published31 July 2023 at 04:00 UTC
- Length53 min
- Season1
- Episode11
- RatingClean