45 min

The ROI Revolution - Revenue Trumps Leads EVERY Time Demand Decoded: Demand Generation & Digital Marketing Podcast

    • Marketing

If you're still measuring marketing success by leads, you're wasting effort on the wrong metrics. Most leads never convert to customers or revenue. It's time to open your eyes to what truly matters - marketing's impact on pipeline and revenue. Switching from counting leads to tracking revenue allows you to understand and optimise activity that actually generates customers.In this episode of Demand Decoded, we cover: Why lead count is a poor indicator of marketing success The ad...

If you're still measuring marketing success by leads, you're wasting effort on the wrong metrics. Most leads never convert to customers or revenue. It's time to open your eyes to what truly matters - marketing's impact on pipeline and revenue. Switching from counting leads to tracking revenue allows you to understand and optimise activity that actually generates customers.In this episode of Demand Decoded, we cover: Why lead count is a poor indicator of marketing success The ad...

45 min