Democratizing SEO Podcast Austine Esezobor

Celeste Gonzalez is an SEO Strategist at RicketyRoo. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why she chose SEO as her digital marketing channel.

Why do you do SEO? For some, SEO is simply a job they do - and this is perfectly fine.

For many SEOs, there is a deeper drive to why they do SEO, why they chose it as a profession.

Celeste created a blog and taught herself the ins and outs of SEO, Content Marketing, Social Media. She could have ventured into any digital marketing profession. Yet she chose SEO. Why SEO? She joins me on this episode of Talks with SEOs (#TwSEOs) to explore this question.

Celeste on LinkedIn and Twitter.

Watch the video conversation with Celeste on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Kaspar Szymanski is an SEO Consultant and Co-Founder of SearchBrothers, as well as an ex-Googler. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss search quality.

When it comes to search results, users expect relevance and accuracy. They want the search engine to understand their query and provide them with the most relevant and accurate information.

In addition to speed, relevance, and accuracy, users also value a clean and user-friendly interface.

For Google to meet user expectations, they must continuously evolve to better understand user intent and deliver high-quality results.

If a brand is meeting users' expectations, is it reasonable to say Google will organically recommend it to its users? Prominently? Consistently? Who better to discuss these questions with than an ex-Googler, search specialist? Kaspar Szymanski and I discuss on this episode of Talks with SEOs (#TwSEOs).

Find Kaspar on LinkedIn, Twitter/X and SearchBrothers.com:
https://ie.linkedin.com/in/kasparszymanski
https://twitter.com/kas_tweets
https://www.searchbrothers.com/

Watch the video conversation with Kaspar on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Kerstin Reichert is the Head of Marketing at SeedLegals. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss scaling up SEO in the legal space.

It takes more than SEOs to make SEO a success. Client-side SEOs know this very well, indeed. Client-side SEOs in the legal and finance space possibly know this the best. Why? Because carrying out SEO in these industries requires cooperation from in-house expertise.

If content is (still) king and SEOs in the legal space know SEO and not legalise, they must rely on the expertise of Legal professionals to create the content that would be king. Consistently. This, surely, requires more than a one-off collaboration between SEO and Legal.

This, surely, requires the business's 'ways of working' to consider SEO. This, surely, requires the business to realise, at a cultural level, that it takes more than SEOs to make SEO a success. This, in the Legal space...?

On this episode of Talks with SEOs (#TwSEOs), Kerstin Reichert, Head of Marketing at SeedLegals, and I, discuss what it's like scaling up SEO in the Legal space.

Check out Kerstin on LinkedIn.

Watch the video conversation with Kerstin on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Barry Adams is an independent SEO Consultant for news publishers. He is the Founder of Polemic Digital, a specialist SEO consultancy for news publishers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss keyword research for news publishers.

News publishing is fast-paced. It's an industry where content optimisation needs to be perfect before publication. You don't get a second chance to optimise a piece of content, post-launch.

To maximise on your traffic potential, content optimisation requires alignment with the various teams, pre-launch. There are no do-overs if you miss the current news cycle. You simply need better preparation for the next one.

How do SEOs contend with this preparation when it comes to keyword research? How far ahead does an SEO need to make adequate preparations? Is it even worth doing keyword research - in the traditional sense...? Barry Adams and I discuss on episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Barry on YouTube.

Barry's websites and LinkedIn:
https://www.linkedin.com/in/barryadams/
https://www.seoforgooglenews.com/
https://www.polemicdigital.com/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Matt Hunt is a Freelance SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the pain-points SEOs have to navigate when they're client-side.

Client-side SEO is very different to agency-side SEO. Client-side, you're marketing for the business, with SEO. Agency-side, you're selling SEO - either as a service, a product, or both!

If you've carried out SEO at both sides, you're aware there are differences between the two. The buy-in is different. The management is different. The implementation is different.

Matt Hunt joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss navigating the pain points when you're SEOing, client-side.

Check out Matt on LinkedIn.

Watch the video conversation with Matt on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Gus Pelogia is the SEO Product Manager at Indeed. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the reality of marketing with SEO.

How valuable is an SEO strategy when it will not be executed?

The end-goal of SEO isn't to do 'good SEO'. It's to improve a business's website so it generates revenue. An SEO strategy, beautified with slides, doesn't drive this goal forward if it will not be realised by the business.

Why should non-SEOs at a business give a damn about SEO when they are not SEOs? This is a complex question to solve because 'non-SEOs' - those that have the ability to impact the business's website's organic performance - are literally every single person that has a touch-point with the website.

The reality of marketing with the SEO channel is you MUST improve the internal operations - with a discipline that is still foreign to non-practitioners. And as improvement has no end, this internal goal is forever. Gus Pelogia, a client-side SEO, and I, discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Gus on YouTube.

Gus's contact details:
https://www.linkedin.com/in/gpelogia/
https://twitter.com/pelogia
https://www.guspelogia.com/

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.