78 episodes

Democratizing SEO is for marketing professionals who face the challenge of evangelising SEO across their organisation in order to grow the organic traffic to their website. Democratizing SEO aims to provide you with 'aha' moments. These moments are to enlighten you, shape your thinking of natural search, and sharpen your decision-making in growing your business with the channel.

Democratizing SEO Democratizing SEO

    • Business
    • 5.0 • 1 Rating

Democratizing SEO is for marketing professionals who face the challenge of evangelising SEO across their organisation in order to grow the organic traffic to their website. Democratizing SEO aims to provide you with 'aha' moments. These moments are to enlighten you, shape your thinking of natural search, and sharpen your decision-making in growing your business with the channel.

    Where Does Tech SEO Fall in Your Priority List?

    Where Does Tech SEO Fall in Your Priority List?

    Where does tech SEO fall in your priority list of things to fix?

    Technical SEO issues have serious business implications if not addressed. They are legitimately threats to your business.

    You wanna succeed in your SEO, here's why you should take your technical SEO issues seriously.

    Where Does Tech SEO Fall in Your Priority List? episode transcript.

    • 8 min
    How Relevant Are The Keywords You're Targeting?

    How Relevant Are The Keywords You're Targeting?

    You know, if you invest in SEO, you've got to ask yourself how relevant the keywords you're targeting is to your business.

    This question will save you a lot of time, budget and resources. It will also give you a renewed focus to ensure you are attracting the audience you wish to target.

    How Relevant Are The Keywords You're Targeting? episode transcript.

    • 8 min
    Are You Addressing Your Keyword Cannibalisation Problems?

    Are You Addressing Your Keyword Cannibalisation Problems?

    Whether you rank with one page or another, it doesn’t really matter as long as you’re ranking, right…? Well, not quite.

    Having your site rank for a targeted keyword is important. Having the right page that ranks for the targeted keyword is just as important.

    Are You Addressing Your Keyword Cannibalisation Problems? episode transcription.

    • 7 min
    Why Some Agencies Have a S*** SEO Service: Part 3

    Why Some Agencies Have a S*** SEO Service: Part 3

    So, in this third series of why some agencies have a s*** SEO service, I talk about how the culture of working late affects the SEO talent an agency hires.

    Marketing agencies have a knack of driving SEO talent away. This is a problem for the agency, the SEO and the client that's serviced.

    Why Some Agencies Have a S*** SEO Service: Part 3 episode transcript.

    • 10 min
    Why Some Agencies Have a S*** SEO Service: Part 2

    Why Some Agencies Have a S*** SEO Service: Part 2

    The higher up one goes, at an agency, the more one becomes a salesperson, rather than a marketing person.

    At a marketing agency, and one that services SEO, there is always the need to pitch for work. As such, there is always the need for salespeople.

    One reason why marketing agencies have a terrible SEO service is because they have too much emphasis on sales.

    Why Some Agencies Have a S*** SEO Service: Part 2 episode transcript.

    • 10 min
    Why Some Agencies Have a S*** SEO Service: Part 1

    Why Some Agencies Have a S*** SEO Service: Part 1

    You know, when it comes to SEO, not all agencies are made equal. Even the bigger, more reputable agencies can struggle with their SEO product and/or services.

    Let me put you onto something to pontificate when working or choosing an agency for your SEO needs.

    Why Some Agencies Have a S*** SEO Service: Part 1 episode transcript.

    • 10 min

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