7 episodes

Learn key principles on understanding, setting up or growing a digital business. This collection covers key areas including digital platforms like Shopify, Tictail, Magento and others. Then it helps you to understand the role of using social media, SEO and other channels to build your marketing strategy online which is then followed by ecommerce infrastructure including payment, security and fulfilment services.

Digital Business University of Hertfordshire

    • Business
    • 5.0, 1 Rating

Learn key principles on understanding, setting up or growing a digital business. This collection covers key areas including digital platforms like Shopify, Tictail, Magento and others. Then it helps you to understand the role of using social media, SEO and other channels to build your marketing strategy online which is then followed by ecommerce infrastructure including payment, security and fulfilment services.

    • video
    Understanding Customer Journey 2014

    Understanding Customer Journey 2014

    Learn why understanding touch-points in customer journey are essential to achieve greater conversion rate.

    • 48 min
    • video
    Understand Ecommerce Fulfilment Services 2014

    Understand Ecommerce Fulfilment Services 2014

    Understand why fulfilment services are essential to every commerce business including shipping practices, problems managing inventory and using third party fulfilment services.

    • 52 min
    • video
    Digital Marketing 2013

    Digital Marketing 2013

    Learn the power of social media and PPC to succeed with your ecommerce business.

    • 39 min
    • video
    Understand Business Through Analytics

    Understand Business Through Analytics

    If you don't measure it, you can't improve it! Learn why analytics can help you to improve and grow your online presence.

    • 44 min
    • video
    Digital Marketing 2014

    Digital Marketing 2014

    Learn the power of social media and PPC to succeed with your ecommerce business.

    • 48 min
    • video
    Budgets for Digital Business

    Budgets for Digital Business

    Learn about hidden costs when developing budgets for commerce websites.

    • 39 min

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