Digital Marketing From The Coalface

Dave Robinson
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibberish, but enjoyable jibberish.

  1. The Data Stream: Optimising Video Assets for AI-Powered Search

    1 DAY AGO

    The Data Stream: Optimising Video Assets for AI-Powered Search

    In this episode of "Digital Marketing from the Coalface," Dave and Leslie explore the critical shift in how AI models and AI-powered search engines process and index video content. Moving beyond simple metadata, AI models now "tokenise" video, analysing visual frames and audio streams to extract technical data and sentiment.   High-fidelity video production is no longer just an "aesthetic choice" but a data integrity requirement to ensure AI accurately interprets complex products and engineering solutions.  The discussion also focuses on the strategic risk of "Brand Drift" a phenomenon where AI models, lacking sufficient and up-to-date high-quality data, begin to hallucinate technical specifications or fill knowledge gaps with obsolete data or competitor information.   To avoid the pitfall of AI hallucinating facts about your brand, and in order to allow to speak about your business with authority, your business needs to guide and correct the AI narrative about your brand. Relying on video production is a powerful way to feed AI models with plentiful relevant information.

    42 min
  2. We Discuss The Power of NotebookLM & Minimising Clicks For PPC Success

    9 FEB

    We Discuss The Power of NotebookLM & Minimising Clicks For PPC Success

    In this episode of Digital Marketing from the Coalface, Dave and Julie explore the counter-intuitive reality of B2B growth: why receiving fewer clicks often signals a healthier strategy than chasing high-volume traffic.   They discuss the "Mark Kermode Effect"—a bizarre algorithmic failure where YouTube's AI confused Dave with the famous film critic based on their glasses and grey hair, driving thousands of irrelevant views that immediately bounced.   For engineering and tech leaders focused on efficiency, Julie and Dave also dive into practical applications of generative AI in operational workflows. Dave shares his experience using Claude Code to rapidly prototype and update internal resource management software, allowing non-developers to fix issues and run test plans via GitHub.   Finally, they look at how NotebookLM is transforming how technical data is consumed, turning dense structural engineering reports on infrastructure into engaging audio summaries.

    27 min
  3. January Blues, Skinflints, AI And General Moaning, HNY

    28 JAN

    January Blues, Skinflints, AI And General Moaning, HNY

    In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the "great decoupling," exploring how AI-powered search tools like ChatGPT are disrupting the long-standing relationship between SEO and website traffic. The conversation also takes a critical look at AI-driven advertising, questioning its efficiency—especially for niche B2B markets where, for now, hands-on, manual management still comes out on top. The episode taps into a common frustration many businesses face: investing heavily in software without seeing meaningful returns. From Red Evo's perspective, technology alone isn't the answer. Julie and Dave make the case for prioritising human experience and expertise over fully automated solutions, emphasising that even the most powerful tools require skilled guidance to deliver real value. The takeaway? Investing in software is smart—but investing in the expertise needed to use it effectively is smarter.

    51 min
  4. No David, Franz Kafka Didn't Direct It's A Wonderful Life

    22/12/2025

    No David, Franz Kafka Didn't Direct It's A Wonderful Life

    We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap.

    54 min
  5. As AI & Google Keep Stealing Your Content, What Can You Do About It?

    22/07/2025

    As AI & Google Keep Stealing Your Content, What Can You Do About It?

    More AI chit chat in this eposide and Dave has a rant about fibre to the premises broadband not working very well, then working really well, then not working very well.

    46 min
  6. Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed

    07/07/2025

    Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed

    In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.

    42 min
  7. Cameron Or Cam, He Just Doesn't Care

    10/06/2025

    Cameron Or Cam, He Just Doesn't Care

    In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.

    49 min
  8. The Episode That Nearly Didn't Happen, And Probably Shouldn't Have

    28/05/2025

    The Episode That Nearly Didn't Happen, And Probably Shouldn't Have

    When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.

    43 min
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Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibberish, but enjoyable jibberish.

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