Scott Gray: Why adding a strategist to a digital project increases the chance of success Digital Surfing

Our guest this week is Scott Gray, Experience Director at health club chain, Virgin Active South Africa.Scott has worked in digital business for around 20 years - from BMW South Africa, where he helped launch them into social media in 2009, to co-founding his side hustle CancerDojo which aims to help and empower those with Cancer.He is a digital transformation specialist with a wealth of experience in digital product, design and user experience known for his user-centred design thinking and i...