Direct Mail Marketing Best Practices with Michael Epstein Link Up Leaders

On this episode of Link Up Leaders, Francois and Lisa are joined by Michael Epstein of PostPilot. We'll be exploring and discussing the best practices for direct mail campaigns and the dos and don'ts of direct mail campaign creative.
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💥About Our Guest!💥 After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9-figure private equity-backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. After leading a turnaround and successful exit for a $200M portfolio of aftermarket automotive brands, he now serves as CMO of a leading venture-backed eCommerce aggregator, eCommerce Brands. Additionally, he's a principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign.
PostPilot is led by eCommerce industry veterans who have each run multiple 8 & 9-figure DTC brands for over 20 years. Having successfully leveraged direct mail to reach and retain customers that weren't engaging with digital ads & emails, they created PostPilot to make sending personalized, automated postcards and handwritten cards as easy as email. Learn more at https://www.postpilot.com/
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👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
 
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