13 episodes

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Discussion in Digital McKinsey Marketing & Sales

    • Business
    • 2.5 • 4 Ratings

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

    Discussions in Digital: Surveying the brand-building landscape

    Discussions in Digital: Surveying the brand-building landscape

    Two brand experts discuss challenges that the digital age brings to marketing.

    • 19 min
    Discussions in Digital: Influencer marketing is ready for its close-up

    Discussions in Digital: Influencer marketing is ready for its close-up

    Two of the top growth marketing leads give their take on influencer marketing.

    • 23 min
    Coping with the new normal in marketing agency relationships

    Coping with the new normal in marketing agency relationships

    Outsource or insource?

    • 19 min
    What's a marketing ecosystem and what does it mean for marketers?

    What's a marketing ecosystem and what does it mean for marketers?

    Rethinking marketing’s role

    • 18 min
    Moving B2B companies into the digital world

    Moving B2B companies into the digital world

    Finding value in digital

    • 19 min

Customer Reviews

2.5 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
Big Fish with Spencer Matthews
Global
A Book with Legs
Smead Capital Management
Money Stuff: The Podcast
Bloomberg
Money Clinic with Claer Barrett
Financial Times

You Might Also Like