Making music has never been easier, but building a music career today is altogether different. Finding the right audience for your music takes an entrepreneurial mindset, a lot of hard work, and a willingness to experiment. The DIY Musician Podcast features interviews with artists of all styles and backgrounds who’ve found a unique but authentic pathway to success, as well as in-depth discussions with music publicists, promoters, lawyers, publishers, talent buyers, and more. This podcast is geared towards independent musicians who want to build a sustainable music career without giving up (too much) financial or creative control. Hosts Kevin and Chris work with hundreds of thousands of artists at CD Baby, and are actively releasing and promoting their own music too; they're part of the same community they’re helping to educate and encourage with each new episode.
#327: The Key to Making More Money from Your Music
For independent artists, the most reliable way to earn a living from music isn't streaming, social monetization, or even lucrative opportunities in sync licensing. It's merch sales!
In this episode, Dave Cool of Bandzoogle talks about creating merch items your fans will love, how to make effective offers, and using the best tools for selling online.
#326: Gamifying Your Music Promotion Using Discord
Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!?
That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse." She created an immersive experience for fans that combined her recordings, videos created with 3D graphics, an RPG built using a Discord Bot, and more.
The Monsterverse takes "music promotion" to a whole new level. In this episode of the podcast, Emma tells how (and why) she constructed a whole world around her music.
#325: Releasing Music in 2023
If you're releasing new music in 2023, of course you want it to "succeed" and reach as many listeners as possible!
But you'll need much more than checklists and rote release strategies; making your music relevant in a world of infinite songs takes the right combination of good marketing mechanics AND exceptional tunes, videos, messaging, and more.
In this episode we're gonna go deep and help you build a great foundation for any new singles or albums you release this year.
#324: Music Predictions for 2023
n some ways, 2022 felt like another year on pause. In other ways, the past 12 months passed in the blink of an eye. How did music trends (and the music industry) change this year? And what are our biggest predictions for music marketing, music creation, and music consumption in 2023?
#323: Talkin' TikTok Trends - How to Use Them for Your Music Promo
TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your quirkiness.
TikTok travels at the speed of memes, and that means there's a constant churn of humor, skits, trending audio, fun filters, and more. Conversations to join. Creative collaborations. Things to imitate or spin your own unique way. More than other entertainment or social apps for artists, TikTok frees you of always needing to be the prime instigator and driver of every piece of content.
In this episode we talk with multi-instrumentalist, TikTok connoisseur, and CD Baby's social media expert Rachel Bearinger — all about the culture of TikTok, how to source inspo, stay organized on the app, and keep up with the pace of a platform that thrives on memetic energy.
BONUS EPISODE: Viral Success for Niche Music - How TikTok Worked for Windborne
How does niche music reach millions on TikTok? In this discussion from 2022's DIY Musician Conference, CD Baby's Chris Robley spoke with Jeremy Carter-Gordon of the vocal group Windborne.
Not only have Windborne's videos gone massively viral, but the group grew their TikTok audience while staying true to how they want to perform and represent their music.
In other words: Windborne didn't work for TikTok. TikTok worked for them. And in this session, we break down the story, the strategy, and their editing and caption tricks. We also analyze fun example videos along the way!
A message from the future
The dudes who present this podcast must be living in the future, because they keep referring to things that happened “after the pandemic”. They also keep referring to us being post-covid. When was this recorded? 2045? Every gig you play in 2022 leads to a covid death somewhere down the infection chain. Often many deaths. Glad these presenters made it into a time where that’s no longer true. And where either covid or vulnerable people no longer exist.
This has been a source of wonderful inspiration for so many years. It feels like hanging out with two knowledge musical friends. Highly recommended for any indie musician, nom matter what style of music you make. :)
Great Podcast for DIY musicians!
I listen to this all the time and it really helps to feel part of a community of like minded individuals who really care about their listeners. I have had my music with CD baby for ever and I have never had a problem. I also go to their conferences whenever I can and it’s always great value, but having something like this online is invaluable.