94 episodes

*GOLD Best Business Podcast — British Podcast Awards 2021*
*BRONZE Best Business Podcast — British Podcast Awards 2020*

The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community. To join, go to https://www.doingitforthekids.net/

Doing It For The Kids Doing It For The Kids, Frankie Tortora, Steve Folland

    • Business
    • 4.9 • 128 Ratings

*GOLD Best Business Podcast — British Podcast Awards 2021*
*BRONZE Best Business Podcast — British Podcast Awards 2020*

The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community. To join, go to https://www.doingitforthekids.net/

    Approaching clients you don’t (yet!) have a relationship with

    Approaching clients you don’t (yet!) have a relationship with

    “I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!)

    This has never worked, and I rarely even entertain it these days, but I have a company that I am dying to approach as they are brilliant at what they do, have a great and friendly reputation and would even probably have money to spend on all these things. I just can't fathom out for the life of me why they haven't upped their game?

    Has anyone ever done this (successfully) and do you have any tips on how to write the initial approach to not sound like just a mansplaining twat?”

    • 20 min
    How to prioritise when everything is a priority

    How to prioritise when everything is a priority

    I'm sitting here with a notepad. Two actually. One has my 'to-do' list on it that I created before Christmas (check me out for being super organised). The other has what to prioritise over the next 6 weeks, but here's where the overwhelm has come flooding in.

    When you're running your own business and need to do ALLLLL the things, how do you prioritise stuff when everything is a priority?

    The list ranges from loads of paid client work (editing and stuff), to updating the website and portfolio (important, as it’s key wedding-planning season), to marketing and SWOT analysis, accounts and even stripping the bloody paint off the stairs.

    I mean, I'm happy to push that last one back, it's been on the back burner for 8 years now anyway, but still…

    Do you think you can send some wisdom my way please?

    • 19 min
    Awards: Yay or Nay?

    Awards: Yay or Nay?

    Are awards worth it?

    Do you get business from them? Is it worth the effort of entering? Do clients care about them? Should we be applying for as many as we can?! It seems like winning awards is a good idea, but I just don't know what to think.

    • 20 min
    Keeping in touch with old clients

    Keeping in touch with old clients

    “I’ve worked on two excellent projects for a really high profile client in the past year.

    When the projects finally went live I dropped them an email to say how great they were and how happy I was to have been a part of them.

    I got a lovely reply that ended with — ‘please do keep in touch for any future projects that might be up your street.’

    But I don’t quite know what to do with that!

    How can I turn that vague and polite sign-off into something I can be proactive about? Do I send occasional emails to say “Hi” in the hope that they might have something in the works? Or will that make me seem a bit desperate?

    How do I maintain a relationship with a client who might have work in the future without being a bit weird?”

    • 21 min
    How to take time off at Christmas

    How to take time off at Christmas

    “After years of having a full-time job, I always knew exactly when I would be off for Christmas, when I would be returning and not having to worry about projects or answering emails while I was off.

    This is my first year as a full-time freelancer approaching Christmas and I'm worried about being able to 'switch-off' over the holiday season…

    What advice do you have about managing client expectations? When to set an out of office? And any other tips or tricks on how to switch off (not checking emails, editing to-do lists etc)?

    Oh… and also throw into the mix that it's both my daughters birthdays smack bang in the middle of December!”

    • 20 min
    How to market a ‘boring’ business

    How to market a ‘boring’ business

    “I have a ‘boring’ business and make a ‘boring’ podcast. I’m okay with that — I’m an accountant so I am very familiar with DULL — but I struggle with how to market it.

    Via the podcast I answer common accountancy questions. This week’s episode is 7-10 minutes of me explaining payments on account, for example.

    How can I make the un-fun more memorable and/or appealing?”

    • 20 min

Customer Reviews

4.9 out of 5
128 Ratings

128 Ratings

spinney2008 ,

Brilliant stuff

I love how Frankie and Steve sum up the crazy and joy of running a business around a family. I often have to stifle my laughing while the ‘employed’ parent in the room is trying to be serious on work calls. Knowing I’m not alone in this chaos keeps me sane.

Pol - London ,

Funny, thoughtful, accessible

Frankie and Steve really make me LOL whilst also make me think about my business. The DIFTK community are ace and their contribution is great. This is an all round magnificent podcast. Love the band generator.

Lois Seco ,

My go-to podcast when I’m feeling a bit lost

I started listening to DIFTK podcast soon after I had my first child (mid global pandemic). Finding this podcast was like discovering gold after walking through a muddy swamp! Frankie and Steve have become my great pals that I have never met. I love love love listening to them chat and share experience and stories and wisdom. I laugh a lot and I feel way less alone navigating my small biz and being a parent to my (now) toddler. I’m so grateful for this podcast.

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