39 min
Don’t have a purpose, create a movement with Chip Walker and Liza Haffenberg People at Work
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- Business
Be honest: do you actually know what your organization’s purpose asks you to do? Many of us have spent hours articulating what our purpose is but we haven’t taken the next step to put it into action.
Chip Walker and Liza Haffenberg of StrawberryFrog are on a mission to change this. Their concept of “movement thinking” helps people galvanize around their company’s purpose and spur actions in support of it. They believe a movement is purpose activated.
In this climate of social impact and values alignment for employees and consumers, it’s time for all of us to take a stand on what our organizations are here to do. If you can mobilize your purpose into a movement, your whole company and everything you care about, will thrive.
About our guests:
Liza Haffenberg is a movement maker with a passion for helping companies activate their people through purpose – galvanizing employees, changing culture and driving growth. Heading StrawberryFrog’s Movement Inside™, Liza develops people-first solutions that ignite positive change for employees while solving business problems.
You can connect with Liza on LinkedIn at linkedin.com/in/liza-haffenberg-78a50622, on Instagram at @lizahaffenberg, on Facebook at facebook.com/liza.haffenberg, and on Twitter @Lizahaffenberg.
Chip Walker is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. Chip is a speaker, columnist, and the author of the new book Activate Brand Purpose which he co-wrote with Scott Goodson – Founder & CEO of StrawberryFrog.
You can connect with Chip on LinkedIn at linkedin.com/in/chipwalker, on Instagram @walker.chip, on Facebook at facebook.com/chip.walker.nyc, and on Twitter @ChipWalkerNYC.
Resources:
The 7 Keys of Chip's Book
Purpose Power Index 2021 Executive Summary
Be honest: do you actually know what your organization’s purpose asks you to do? Many of us have spent hours articulating what our purpose is but we haven’t taken the next step to put it into action.
Chip Walker and Liza Haffenberg of StrawberryFrog are on a mission to change this. Their concept of “movement thinking” helps people galvanize around their company’s purpose and spur actions in support of it. They believe a movement is purpose activated.
In this climate of social impact and values alignment for employees and consumers, it’s time for all of us to take a stand on what our organizations are here to do. If you can mobilize your purpose into a movement, your whole company and everything you care about, will thrive.
About our guests:
Liza Haffenberg is a movement maker with a passion for helping companies activate their people through purpose – galvanizing employees, changing culture and driving growth. Heading StrawberryFrog’s Movement Inside™, Liza develops people-first solutions that ignite positive change for employees while solving business problems.
You can connect with Liza on LinkedIn at linkedin.com/in/liza-haffenberg-78a50622, on Instagram at @lizahaffenberg, on Facebook at facebook.com/liza.haffenberg, and on Twitter @Lizahaffenberg.
Chip Walker is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. Chip is a speaker, columnist, and the author of the new book Activate Brand Purpose which he co-wrote with Scott Goodson – Founder & CEO of StrawberryFrog.
You can connect with Chip on LinkedIn at linkedin.com/in/chipwalker, on Instagram @walker.chip, on Facebook at facebook.com/chip.walker.nyc, and on Twitter @ChipWalkerNYC.
Resources:
The 7 Keys of Chip's Book
Purpose Power Index 2021 Executive Summary
39 min